Effective Up-selling and Cross-selling to help you Increase Sales this Festive Season

The most effective way of growing your business is by expanding your services to your existing clients. As competition increases in your relevant market, the cost of acquiring a customer is constantly rising and companies have to come up with a way to find new markets within their given customer base. 

Cross-selling and Up-selling are a huge part of the retail game because your customers already love you. If they didn’t then they wouldn’t be buying your product in the first place. A study says you’re 14 times more likely to sell to an existing customer then you are to a new customer.


What is Upselling?

Upselling involves encouraging a buying customer to add to his purchases by offering an incentive to do so. For example, a fashion store can offer  30% off on a 3rd shirt for customers buying 2 shirts.


What is Cross-Selling?

Selling a different service of yours to a customer or prospect. For example, a sales representative at an electronics retailer suggests that the customer purchasing a digital camera also buys a memory card.

So how can you implement Upselling or Cross-Selling this festive season?

  •  Be Result-Oriented: It’s important not to overwhelm your customers with offers. Up-selling and Cross-Selling are limited opportunities so using the right technique is important. Keep in mind, these are your existing customers, so you need to deliver the same quality and standard as before.
  • Value: Your clients need to see value in the additional purchase. Using testimonials or customer reviews may go a long way in convincing a customer to take the extra step
  • Offer a Discount or Incentive Program: Once you have the client database as well as the product or service that you’d like to sell, you can start the process of upselling or cross-selling. Start by offering a discount to your customers or maybe even a free trial



Upselling/Cross-selling is one of the best tools for a business owner to increase basket size and thereby his sales, and it involves no extra marketing costs. So don’t miss out on this opportunity.

5 ways AI will Change Retail

AI’s customer applications are expected to grow dramatically in the coming years. AI is accomplished by studying how the human brain learns, decides and works while trying to solve a problem. In the coming years, people will partner with AI to optimize worker and business performance.

In this article, we will showcase the potential AI has in retail and how it will mold the future of the Industry. AI will help Retailers in 6 major ways. 

1) Help Understand Customer Sentiment

 Multiple fashion-based start-ups have started using AI to fetch data from their client’s Pinterest account to understand their client’s choices. AI enables sellers to not only understand their client’s tastes but also to predict it thus positioning them in a far stronger place in the market than their predecessors.

2) Help Customers find products easily

AI enables market makers to advertise only relevant products to a certain consumer, cased on his or her tastes. This is called target marketing and AI enables more accurate micro marketing.

Jewelry Brands, Home Furnishing Companies, Health and Beauty Retail business’ and a lot of other Industry Parallels using the same concept to help understand and predict customer sentiment.

3) Prediction Analysis

AI can help retailers in prediction analysis on what might sell and what might not sell and use combinations of discounts and markdowns to get rid of unsold inventory

4) Voice Ordering

Alexa and Google Home will be able to order items for you. Not only that they can actually charge your credit card, and send it to your preferred address since they have all the information that you have. 

5)  Better Shelf Intelligence

Retail manufacturers pay large amounts of money for prime shelf space to boost their brand visibility.  A slew of Tech starts have started developing metrics for a share-shelf space to help optimize the distribution of prime shelf space

The way Omni-channel systems work is going to evolve and retail shopping will change more in the next 10 years than it has in the last 1000 years. AI has the potential to transform the retail industry in the 22nd century.