ETP Unify is a powerful cloud-native Unified Commerce Retail Solution. Built using MACH Architecture, it brings the best of Retail and e-commerce functionality to the user in one, easy to use, and beautiful interface. With all information stored in one database, it empowers retail merchants and managers to have all the information and tools at their fingertips to serve customers across channels, helping create an amazing experience for consumers.

Benefits of ETP Unify

Amazing Customer Experiences leading to increased loyalty

ETP Unify provides a consistent and seamless experience for customers across channels, whether they are shopping in-store or online. Customers can easily transition between different touchpoints, such as browsing online and making a purchase in-store or vice versa. This creates a cohesive and integrated experience, enhancing customer satisfaction and loyalty.

Real-time Visibility of Inventory leading to Higher Inventory Turnaround

ETP Unify allows retailers to have real-time visibility into their inventory across all channels. This means that inventory levels and product availability are updated instantly, reducing the risk of overselling or stockouts. This leads to improved service levels in-store, Improved order fulfilment, reduced backorders, and enhanced customer satisfaction.

Improved Profitability leveraging Artificial Intelligence

ETP Unify provides an AI-powered product recommendations engine across channels, leading to higher cart conversions, increased basket size, leading to increased sales. ETP Unify’s order anomaly detection AI engine flags potentially fake or fraud orders. The combination of these two AI engines drives an improvement in profitability.

Powerful Order Fulfilment leading to superior customer service

ETP Unify enables retailers to optimise order fulfilment processes by leveraging a unified view of inventory and order information. This efficiency is particularly crucial for retailers fulfilling orders from various channels. It helps in minimising shipping costs, reducing order processing time, and meeting customer expectations for fast and accurate deliveries.

Centralised Information Management leading to higher employee productivity

With ETP Unify, retailers can centralise their information management, including customer data, product information, sales, orders, promotions etc. This centralised approach streamlines operations and ensures that accurate and up-to-date information is accessible across the entire organisation. This not only improves internal processes, timely action but also enables better-informed decision-making

Unprecedented Scalability to support your growth

ETP Unify, a Cloud-based solution, is inherently scalable, allowing retailers to easily adapt to changes in your business, whether it’s expanding into new markets, adding more brands, or handling increased transaction volumes. ETP Unify offers flexibility in terms of deployment and updates. Updates and new features are rolled out seamlessly without significant disruptions to your operations.


  • AI-powered POS with one screen for Billing, Returns, Exchanges, and Orders
  • AI-powered OMS (Order Management System)
  • Unified Inventory across all channels, countries, and formats
  • Unified PIM (Product Information Management)
  • Unified Promotion Management for retail and e-commerce
  • GDPR compliant CRM
  • Marketplace & webstore integrations out-of-the-box
  • Logistics providers integrations out-of-the-box
  • API Management and control built-in
  • Reporting and BI Solution
  • One Database for all Retail and e-commerce Applications
  • MACH Architecture (Microservices, API-First, Cloud-Native and Headless)


The key difference between unified commerce solutions and omnichannel retail solutions is that unified commerce unifies, orchestrates, and provides seamless experiences across channels. Whereas, the main goal of omni-channel retail is to give customers an overall experience that gives them an accurate view of all products across all platforms.

Systems that support online shopping and those that aid offline businesses are sometimes meant to work in silos as they are not designed to communicate with the other types of systems. As a result, retailers with omni-channel ambitions are forced to tie together systems that often are not designed for connectivity, which is reflected in poor API connectivity or the use of dated forms of file exchanges. By connecting data across channels in real-time through unified commerce technology, you are giving customers a single fluid experience whether they are purchasing online or offline.

Any retailer who is active online, offline, and on social media can benefit from and create value by simplifying their IT landscape. The organization must have a natural willingness to modify its structure and processes. When you sell through marketplaces, you might want to be able to serve customers coming directly to your stores with a return. By having all the customer data in one place you can start thinking about offering unified commerce services.

Retailers will need to be ready for a unified commerce world. The first step should include a strategy to prepare your retail business for a world where omnichannel, supply chain integration, and customer service optimization are expected. A high-quality shopping experience is no longer enough—consumers want an engaging experience that offers them value, both in terms of pricing as well as functionality. Once they've gotten used to those benefits from other companies, they expect those same things from you.

Chief among the many misconceptions about a successful unified commerce strategy is that more features mean greater success. This isn’t true. What is true is that each feature needs to be part of a cohesive, well-executed plan to drive engagement, conversion, and loyalty across channels. Though they may vary widely in size and complexity, all successful unified commerce strategies share one common set of elements:

  • A desire to serve customers in a better manner at every stage of their journey.
  • A clear understanding of where both customers and sales happen in your industry.
  • The ability to see these two different things at once.
  • An understanding that it's possible and also profitable to own every stage of your customer's path to purchase.
  • An awareness that technology can help you accomplish all these things.
  • And finally, an understanding that properly implementing these concepts requires careful planning.

To learn more about how you can leverage these ideas into actionable results for your retail business, reach out to us today!

Choosing the right technology partner is a crucial step in launching a new unified commerce solution. Not only will you need to make sure you’re looking at vendors with proven scalability, but also make sure they can accommodate all of your unique needs and demands as well. Don’t forget to include details about how your company works from the top down, including resolving customer service issues. After doing some research into your local market, here are two things you should keep in mind when choosing a partner: integration strategy and functionality capabilities.

First, find out if these providers have experience working with your specific vertical or industry. Do they have examples of companies that look like yours on their client list? Even more important is asking if it’s possible for them to integrate with what you already use. Take a long hard look at what business systems your retail business already uses and make sure your potential vendor has had successful integrations with similar systems in other clients.

To truly get it right, get everyone involved in one room early on—your representatives from e-commerce and sales channels included!

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