Privacy Policy
Last Updated: 16-04-2026
Protecting your privacy is fundamental to how ETP Group (“ETP,” “we,” “us,” or “our”) designs and delivers its AI-powered, cloud-native unified commerce solutions. This Privacy Policy explains how we collect, use, disclose, and protect information when you interact with our website, products, and services (collectively, the “Solutions and Services”).
This Policy does not apply to third-party websites, platforms, or services linked through our Solutions and Services. Accessing such third parties is at your own discretion and subject to their respective privacy policies and terms.
Definitions
User: Any individual who visits or interacts with our website or Solutions and Services.
Subscriber / Partner: Any organization or individual with a commercial relationship with ETP.
Personal Information: Information that identifies or can reasonably identify an individual, such as name, email address, or phone number.
Information We Collect
a. Information You Provide (Voluntary Data)
We collect Personal Information when you:
- Request a demo, quote, or additional information;
- Register for events, newsletters, or accounts;
- Contact us for support or inquiries.
Providing this information constitutes your consent for its collection and use as described in this Privacy Policy.
b. Automatically Collected Data (Log Data)
When you use our Solutions and Services, our systems automatically collect certain technical information including:
- IP address;
- Browser type and device information;
- Operating system;
- Pages visited and referring URLs;
- User interaction and usage patterns.
c. Analytics & Tracking
We use trusted third-party analytics technologies to understand user behavior, improve performance, and optimize user experience. These technologies may use cookies and similar tracking tools.
d. Location Data
We may collect approximate location information through IP addresses or device-based location data where you have provided explicit consent. Location sharing preferences can be controlled through your browser or device settings.
e. Information from Third Parties
We may receive Personal Information from trusted partners such as marketing platforms or social networks to enhance personalization and deliver relevant communications.
How We Use Your Information
We use the information collected through our Solutions and Services to:
- Respond to inquiries, requests, and customer support needs;
- Provide, operate, and improve our Solutions and Services;
- Personalize user experiences;
- Manage customer and partner relationships;
- Send relevant communications where you have opted in;
- Analyze usage trends and platform performance;
- Maintain platform security and prevent misuse.
Legal Basis for Processing
We process Personal Information based on:
- Your consent (such as marketing communications);
- Contractual necessity to deliver subscribed services;
- Legitimate business interests including service improvement and security.
Data Sharing & International Transfers
As a global organization, ETP may share information with its subsidiaries, affiliated companies, and trusted service providers to operate and improve Solutions and Services. Your data may be transferred to jurisdictions outside your country which may have different data protection laws. Appropriate safeguards are implemented to protect such transfers.
Data Retention
We retain Personal Information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy and to comply with applicable legal, regulatory, and contractual obligations.
Your Rights
Depending on applicable laws, you may have the right to:
- Access your Personal Information;
- Correct inaccurate or incomplete data;
- Withdraw consent at any time;
- Request deletion of your information (subject to legal obligations);
- Opt-out of marketing communications.
To exercise these rights, please contact us at contact@etpgroup.com.
Cookies & Tracking Technologies
We use cookies and similar technologies to enhance user experience, analyze traffic and usage patterns, and support marketing activities. You may manage cookie preferences through your browser settings.
Data Security
We implement industry-standard technical and organizational safeguards designed to protect Personal Information. However, no transmission or storage system can be guaranteed to be completely secure.
Children’s Privacy
Our Solutions and Services are not intended for individuals under 18 years of age. We do not knowingly collect Personal Information from children. If such information is identified, it will be deleted without undue delay.
Policy Updates
We may update this Privacy Policy periodically to reflect changes in legal requirements or business practices. Material updates will be communicated through website notifications and updated revision dates. Continued use of our Solutions and Services constitutes acceptance of the revised Policy.
Contact Us / Data Protection
Data Protection Lead
ETP International Pte Ltd
20 Science Park Road,
#02-04A/05, Teletech Park,
Singapore 117674
Email: contact@etpgroup.com
Phone: (+65) 6238 0096