Omni-channel Retail Solutions



A POS system is a set of software packages, either cloud-based or accompanying compatible hardware packages, that is used to organize and operate your retail business. The software links your customer service, inventory, marketplaces, accounting, payroll and other departmental functions within one program, which helps centralize your administrative tasks. Using a POS is tremendously time-saving and efficient compared with the alternative of using separate software to manage each area.

It can also improve the customer experience with efficient promotion planning, reduce ,waste with automated inventory reconciliation and expiration and ordering alerts, and prevent theft.

ETP V5 is an enterprise-class Omni-channel Retail Solution that seamlessly integrates point of sale (POS), customer relationship management (CRM) and loyalty management, merchandise and inventory management, assortment and OTB planning, marketing, and promotions planning, and business intelligence (BI). The ETP Omni-channel retail software allows the scalability required for business growth. ETP V5 can be deployed comprehensively or modularly, in-premise or on the cloud, across multiple platforms, channels, and system environments.

ETP Mobile Store is available for deployment on iOS and Android-based smartphones and tablets as an app. The retail invoice can be printed with Bluetooth, Wi-Fi or it can be sent via email using the customer’s email address. The Mobile POS solution can be connected to the ETP Store Operations system within the store on Wi-Fi or, in the case of an atrium or kiosk sale, to the Central Server EAS through cloud computing. The ETP Mobile POS software is developed to facilitate a superior brand experience.

ETP V5 POS software has an offline mode that will continue to work, even during server downtime. When the connection re-establishes, the data from the offline transactions are uploaded to the memory for use in transaction details and reports.

ETP Omni-channel Store Solution enables true integration between the business back-end operations, supply and demand channels.

The ETP V5 is flexible enough to integrate with a wide range of payment systems electronically, including all the well-known credit cards, debit cards, cash cards, PayPal, online payment systems (online wallets), and mobile payment systems (mobile wallets). ETP V5 is (PA-DSS)/(PCI SSC) compliance certified.

ETP V5 is a proven Omni-channel Retail Software that serves market leaders in 24 countries across the Asia Pacific, India and the Middle East regions and across various industries such as Apparel, Sports Goods, Health & Beauty, Electronics, Furniture & Home Furnishings, Books & Stationery, Footwear, Luggage & Handbags, Jewelry, Timepieces and many more.

The ETP Integrator is designed to integrate ETP V5 seamlessly with any ERP, Finance, HR, Manufacturing, and other applications, services, or databases. Leveraging on XML and J2EE technologies, ETP Integrator is platform and format-independent and has an easy-to-use, drag-and-drop interface for smooth system integration. With this flexibility, almost any solution component of the ETP V5 retail solutions can be deployed independently and integrated with existing systems. Designed to handle large data volumes, it is made for retailers who need to scale up their business. It can be implemented in parallel across multiple instances to cater to any volume of data integration. This allows you to decide on the level of collaboration and helps you maximize existing investments. It has been successfully implemented with various enterprise applications handling up to 7.1 million transactions a day.

Superior customer service that helps you deliver desired, unified customer experience with consistent and flexible customer policies across all channels and formats.

Retail management software with integrated Omni-channel CRM at the POS to drive better customer relationships and ensure higher sales across channels

A powerful Omni-channel promotions engine that automatically distributes and implements targeted promotions.

The ETP Omni-channel Retail Promotion Planning solution – ETP Accelerator, is developed to help retailers plan, execute, and monitor retail marketing promotions and deploy them quickly across various channels both online and offline. It is designed with a powerful business rule engine that allows you to visualize a promotion across merchandise, channel, location, time, and customer dimensions. ETP Accelerator is equipped with an intuitive dashboard that enables retailers to stay abreast of the customer response to their promotions against various goals and targets set for each promotion.

“Buy Online, Pickup In-Store” or “Reserve Online, Pickup In-Store” or simply “In-Store Pickup” enables your customers to buy items online & pick them up in-store. It offers a convenient & enhanced customer experience by increasing footfalls in the stores that lead to additional impulse purchases, frees up in-store personnel, and reduces delivery/returns costs.

Buy Online, Pickup In-Store (BOPIS) enables customers to buy items online & pick them up from a nearby store. Kerb-side Pickup allows them to buy items online & pick them up at a centralized collection point. Both processes offer an enhanced customer experience. While BOPIS or Click & Collect increases footfalls in the stores leading to additional impulse purchases, kerb-side pickup offers the customers the convenience of receiving their purchased goods at a pre-chosen location, reducing delivery/returns costs.

“Endless Aisle” enables retailers to avoid lost sales by integrating their physical and virtual merchandise for customers in the stores to select from a wide range of products that include out-of-stock goods and have their purchases shipped to store or to their homes.

Direct to Customer (D2C) order fulfilment enables retailers to sell directly to their customers without any retailer or wholesaler in the middle. With D2C, retailers gain a better understanding of their customer and more control over their preferences. D2C also allows to easily integrate retail POS with 3P ERP, financial and logistics systems for efficient direct distribution.

Retailers can transform their stores into virtual distribution hubs using the Ship From Store (SFS) fulfilment technique. It uses stock from the physical store estate to fulfil both online & offline orders by leveraging inventory held in physical stores & making it available to sell through the eCommerce channels.

Unified commerce is a strategy that centralizes the data you've collected about customers and products on a single platform. These platforms can interconnect systems of e-commerce, mobile commerce, customer relationship management, order management systems, omnichannel order fulfilment, analytics and more to help provide insights into how to improve the customer experience. Bearing in mind that the goal of unified commerce is to promote personalized shopping experiences that meet consumer expectations, it is necessary to align all the sales channels to offer the same information that the customer expects, ensure there is a constant flow of information being shared, and reduce data silos on a given channel. When leveraged in this way, you might see benefits such as:

  • Viewing and updating stock in real-time.
  • Delivering quick and easy experiences and increasing customer satisfaction, as having an enhanced point-of-sale system can provide valuable data and greater ease in automatic payments at the checkout.
  • Reducing time spent on integrations since you no longer have various channels across multiple platforms.
  • Simplifying data analysis, performance and KPIs.

The key difference between unified commerce solutions and omnichannel retail solutions is that unified commerce unifies, orchestrates, and provides seamless experiences across channels. Whereas, the main goal of omni-channel retail is to give customers an overall experience that gives them an accurate view of all products across all platforms.

Systems that support online shopping and those that aid offline businesses are sometimes meant to work in silos as they are not designed to communicate with the other types of systems. As a result, retailers with omni-channel ambitions are forced to tie together systems that often are not designed for connectivity, which is reflected in poor API connectivity or the use of dated forms of file exchanges. By connecting data across channels in real-time through unified commerce technology, you are giving customers a single fluid experience whether they are purchasing online or offline.

Any retailer who is active online, offline, and on social media can benefit from and create value by simplifying their IT landscape. The organization must have a natural willingness to modify its structure and processes. When you sell through marketplaces, you might want to be able to serve customers coming directly to your stores with a return. By having all the customer data in one place you can start thinking about offering unified commerce services.

Retailers will need to be ready for a unified commerce world. The first step should include a strategy to prepare your retail business for a world where omnichannel, supply chain integration, and customer service optimization are expected. A high-quality shopping experience is no longer enough—consumers want an engaging experience that offers them value, both in terms of pricing as well as functionality. Once they've gotten used to those benefits from other companies, they expect those same things from you.

Chief among the many misconceptions about a successful unified commerce strategy is that more features mean greater success. This isn’t true. What is true is that each feature needs to be part of a cohesive, well-executed plan to drive engagement, conversion, and loyalty across channels. Though they may vary widely in size and complexity, all successful unified commerce strategies share one common set of elements:

  • A desire to serve customers in a better manner at every stage of their journey.
  • A clear understanding of where both customers and sales happen in your industry.
  • The ability to see these two different things at once.
  • An understanding that it's possible and also profitable to own every stage of your customer's path to purchase.
  • An awareness that technology can help you accomplish all these things.
  • And finally, an understanding that properly implementing these concepts requires careful planning.

To learn more about how you can leverage these ideas into actionable results for your retail business, reach out to us today!

Choosing the right technology partner is a crucial step in launching a new unified commerce solution. Not only will you need to make sure you’re looking at vendors with proven scalability, but also make sure they can accommodate all of your unique needs and demands as well. Don’t forget to include details about how your company works from the top down, including resolving customer service issues. After doing some research into your local market, here are two things you should keep in mind when choosing a partner: integration strategy and functionality capabilities.

First, find out if these providers have experience working with your specific vertical or industry. Do they have examples of companies that look like yours on their client list? Even more important is asking if it’s possible for them to integrate with what you already use. Take a long hard look at what business systems your retail business already uses and make sure your potential vendor has had successful integrations with similar systems in other clients.

To truly get it right, get everyone involved in one room early on—your representatives from e-commerce and sales channels included!

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