Centrally manage all customer data
Omni-channel Customer Registration allows for centralized management of all customer data. The customer can login to your CRM through either the e-commerce portal and register themselves or they can simply walk in to your stores where the store staff can register them in to the CRM. Information fed through either channel will be updated instantly in the CRM and easily reflected for viewing and editing in the other channels. This gives your customers a unified experience while shopping with you, using whichever channel they choose to shop from.
ETP V5 Omni-channel Retail Solutions comprising omni-channel POS software, Mobility (mobile POS), CRM software, Marketing and Promotion Campaigns, Order Management & Supply Chain Management, Omni-channel Analytics and Omni-channel Connect provide you with features such as Click and Collect, Click and Deliver, Endless Aisle, a holistic view of the inventory, and a single view of the customer enabling you to deliver a unified brand-customer relationship across all channels. This is done using real-time integration of ETP’s POS solution, CRM solution and Promotions engine with webstores and marketplaces using ETP Connect’s secured web services framework, which has the ability to see and manage order flows.