ETP Group

Unified Commerce Solutions for Retail Businesses

Let's Talk
Helping retailers simplify operations, reduce costs, and enhance customer experiences with smart, integrated solutions.
ETP Dashboard
Brands That Trust Us
    Retail Solutions That Drive Impact
    0+
    Brands Empowered Worldwide
    0
    Countries with ETP Solutions
    0+
    Installations Till Date
    0M+
    Consumers Served Every Year
    $0B+
    Merchandise Sold Annually
    0+
    Happy Users Across the World
    Transformative Solutions to Power the Future of Retail
    • ETP Unify - Unified Commerce Retail Platform
      A single, cloud-based platform that synchronizes sales, inventory, customer data, and promotions in real-time—delivering seamless retail operations with minimal IT overhead.
      Learn More
      Unified Commerce
    • ETP V5 - Omni-channel Retail Solution
      A secure, scalable omni-channel solution that seamlessly integrates physical and digital retail—creating extraordinary value for large-scale to mid-scale retailers while enhancing customer engagement and fulfillment.
      Learn More
      Omni-channel
    • Ordazzle - e-Commerce Management Platform
      An AI-powered, cloud-native platform designed to optimize multi-channel e-Commerce, enhancing operations across the entire value chain for faster, smarter, and more profitable growth.
      Learn More
      e-Commerce
    View All Testimonials
    • ETP Group is Empowering Tupperware’s Journey of Purpose, Progress, and Innovation
    • How Tupperware India Transformed Its Retail with ETP’s Unified Commerce Solutions
    • Empowering Matahari: A Seamless Omni-channel Journey with ETP
    • How ETP Group is enabling CCI Ltd. to Be a leading Fashion Retailer in the Philippines!
    • Enabling Sonak Corp. as a Top Omni-channel Sports Retailer in the Philippines
    • ETP Group Powers Pepe Jeans’ Indian Dominance
    The Business Value of ETP Unify
    Real-time Inventory Visibility
    Optimize stock levels across all channels. Prevent stockouts, boost order fulfillment, and unify inventory management for an endless aisle experience—lowering costs and increasing turns.
    Seamless omni-channel Experiences
    Effortlessly transition between touchpoints—whether browsing online or purchasing in-store—for an integrated journey that enhances satisfaction and builds lasting loyalty.
    Unified CRM & Promotions
    Get a 360-degree customer view of GDPR compliance. Boost upselling/cross-selling with clienteling & optimize promotions—fueling customer-centric growth.
    One Version of Truth
    Eliminate product data errors with a unified PIM across brands, e-Commerce channels, and vendors—maintaining a consistent product catalog in stores.
    Powerful Order Fulfilment
    Perfect order fulfillment with a unified inventory view, seamless logistics integration, and real-time insights—reducing costs, speeding delivery, and ensuring accuracy.
    AI-powered Profitability
    Boost cart conversions with seamless billing, returns & recommendations, while AI-powered OMS (Order Management System) detects fraud—driving profitability & sales growth.
    Explore All Benefits
    Industries We Provide Solutions to
    See All
    The Journey to Creating Amazing Customer Experiences
    • 1988
      1988
      The Beginning
      ETP Group was founded by Naresh Ahuja, marking its entry into the enterprise retail software industry.
    • Early Years
      Early Years
      Building the Foundation
      ETP initially focused on developing packaged software solutions in collaboration with Indian companies, laying the groundwork for its future innovations.
    • 1994
      1994
      Strategic Partnership with IBM
      ETP partnered with IBM, enabling the company to scale its solutions on the IBM i-series platform and reach more enterprise clients.
    • 1997
      1997
      Global Expansion with Intentia
      ETP formed an alliance with Intentia (now a part of Infor), creating a global service delivery team with offices in London, New York, and Singapore.
    • 2004
      2004
      Acquisition
      The Intentia business was acquired by Symphony Capital, Palo Alto.
    • 2005
      2005
      Launch of ETP VX in Singapore, Dubai, and India
      ETP introduced its flagship product, ETP VX Retail Solution—a powerful 4th-generation retail platform designed to help retailers move towards a proactive and flexible business model. It quickly gained popularity among leading retail brands.
    • 2007
      2007
      Entry into Indonesia
      ETP introduced its ETP V5.2 solution in Indonesia, gaining traction by signing large deals for thousands of stores, further strengthening its presence in Southeast Asia.
    • 2008
      2008
      Entry into the Philippines
      ETP introduced its ETP V5.2 solution in the Philippines, gaining traction by signing large deals with leading retailers, including BIR and Mall accreditation.
    • 2016-19
      2016-19
      Entry into China and South Korea
      ETP signed global customers in these two markets and localised the software to work with the regulations and languages of these countries.
    • 2023-24
      2023-24
      Launch of AI-Powered Cloud Native Platforms
      ETP launched its Ordazzle Platform for e-Commerce in 2023, which has the functionality of OMS, PIM, WMS, and a powerful AI. In 2024, ETP launched the ETP Unify Platform for retailers that has one central database and features POS, CRM, Inventory, Promotions,, OMS, PIM, WMS, and a host of AI use cases.
    • Present
      Present
      Steady Global Growth
      Over the years, ETP has grown to serve over 17 countries across Asia Pacific, India, and the Middle East, working with some of the most respected retail brands.