Omni-channel Retail is when a customer can use more than one sales channel such as brick & mortar stores, e-Commerce/Internet, mobile (m-Commerce), social commerce and more to research, buy, collect and return or exchange products from a retailer, irrespective of the channel of purchase.
Omni-channel retailing is a consumer centric approach that is a logical evolution of multi-channel retailing. It refers to the adoption of strategies, variety of engagement tools and seamless approach to the consumer experience through all accessible shopping channels.
Omni-channel retailing not only helps organizations to centralize their business operations and implement infrastructure changes, but also enables them to provide a consistent experience to attract and retain customers, thus driving greater sales.
ETP V5 is an enterprise class, omni-channel retail solution that seamlessly integrates the Point of Sale (POS), Customer Relationship Management (CRM), merchandise and inventory management, marketing and promotions planning and Business Intelligence (BI) across channels. Thus, ETP V5 Omni-channel Retail Solutions help to unify the online and the offline customer experience.
ETP V5 Omni-channel Retail Solutions comprising omni-channel POS software, Mobility (mobile POS), CRM software, Marketing and Promotion Campaigns, Order Management & Supply Chain Management, Omni-channel Analytics and Omni-channel Connect provide you with features such as Click and Collect, Click and Deliver, Endless Aisle, a holistic view of the inventory, and a single view of the customer enabling you to deliver a unified brand-customer relationship across all channels. This is done using real-time integration of ETP’s POS solution, CRM solution and Promotions engine with webstores and marketplaces using ETP Connect’s secured web services framework, which has the ability to see and manage order flows.