Understanding OC Retail better

Understanding Omni-channel Retail better


Omni-channel Retail is when a customer can use more than one sales channel such as brick & mortar stores, e-Commerce/Internet, mobile (m-Commerce), social commerce and more to research, buy, collect and return or exchange products from a retailer, irrespective of the channel of purchase.

Understanding Omni Channel Retail Convert 01

Omni-channel vs Multi-channel

Omni-channel retailing is a consumer centric approach that is a logical evolution of multi-channel retailing. It refers to the adoption of strategies, variety of engagement tools and seamless approach to the consumer experience through all accessible shopping channels.

Omni-channel Vs Multi Channel

Challenges of Omni-channel Retail:


Advantages of Omni-channel Retail:

Omni-channel retailing not only helps organizations to centralize their business operations and implement infrastructure changes, but also enables them to provide a consistent experience to attract and retain customers, thus driving greater sales.


Drivers of Omni-channel Retail:


ETP V5 is an enterprise class, omni-channel retail solution that seamlessly integrates the Point of Sale (POS), Customer Relationship Management (CRM), merchandise and inventory management, marketing and promotions planning and Business Intelligence (BI) across channels. Thus, ETP V5 Omni-channel Retail Solutions help to unify the online and the offline customer experience.

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