ETP Group strengthened its position as a trusted Unified Commerce Partner at India's premier retail event, the Phygital Retail Convention (PRC) 2026 in Mumbai. As retail leaders explored strategies to unify stores, e-commerce, inventory, fulfilment, and customer experiences, one message resonated throughout the conversations—unified commerce has become the foundation for modern retail success.

ETP showcased its AI-powered, cloud-native Unified Commerce Platform, demonstrating how leading retailers are simplifying operations, connecting every customer touchpoint, and driving profitable growth through a single intelligent platform, ETP Unify. The enthusiastic engagement from retail decision-makers at our booth reinforced ETP's growing reputation as the preferred Unified Commerce Partner for India's leading retail enterprises—and our commitment to helping retailers shape the future of commerce.