ETP Group marked an important milestone in its expansion into Thailand through its participation at AWS AI-Powered Retail: From Vision to Action 2026 in Bangkok. As a Sponsorship Booth Partner, ETP showcased how nearly 40 years of retail technology expertise, combined with AI-powered Unified Commerce, can help retailers across Thailand modernize operations and accelerate digital transformation.

Throughout the event, conversations with retail leaders highlighted the growing demand for practical AI applications that can deliver measurable business impact. ETP demonstrated AI-powered Sales Forecasting, Product Recommendations, Order Anomaly Detection, AI LLM Chat, and Unified Commerce capabilities, showing how retailers can improve decision-making, optimize operations, and create more connected customer experiences.

The strong engagement at the event marked an exciting step in ETP Group’s journey in Thailand and further strengthened its commitment to helping retailers across Asia Pacific harness AI and Unified Commerce to simplify complexity, drive operational efficiency, and build scalable, future-ready businesses.