ETP Group

Unified Commerce Solutions for Retail Businesses

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Helping retailers simplify operations, reduce costs, and enhance customer experiences with smart, integrated solutions.
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Brands That Trust Us
    Retail Solutions That Drive Impact
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    Brands Empowered Worldwide
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    Countries with ETP Solutions
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    Installations Till Date
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    Consumers Served Every Year
    $0B+
    Merchandise Sold Annually
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    Happy Users Across the World
    Transformative Solutions to Power the Future of Retail
    • ETP Unify - Unified Commerce Retail Platform
      A single, cloud-based platform that synchronizes sales, inventory, customer data, and promotions in real-time—delivering seamless retail operations with minimal IT overhead.
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      Unified Commerce
    • ETP V5 - Omni-channel Retail Solution
      A secure, scalable omni-channel solution that seamlessly integrates physical and digital retail—creating extraordinary value for large-scale to mid-scale retailers while enhancing customer engagement and fulfillment.
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      Omni-channel
    • Ordazzle - e-Commerce Management Platform
      An AI-powered, cloud-native platform designed to optimize multi-channel e-Commerce, enhancing operations across the entire value chain for faster, smarter, and more profitable growth.
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      e-Commerce
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        The Journey to Creating Amazing Customer Experiences
        • 1988
          1988
          The Beginning
          ETP Group was founded by Naresh Ahuja, marking its entry into the enterprise retail software industry.
        • Early Years
          Early Years
          Building the Foundation
          ETP initially focused on developing packaged software solutions in collaboration with Indian companies, laying the groundwork for its future innovations.
        • 1994
          1994
          Strategic Partnership with IBM
          ETP partnered with IBM, enabling the company to scale its solutions on the IBM i-series platform and reach more enterprise clients.
        • 1997
          1997
          Global Expansion with Intentia
          ETP formed an alliance with Intentia (now a part of Infor), creating a global service delivery team with offices in London, New York, and Singapore.
        • 2004
          2004
          Acquisition
          The Intentia business was acquired by Symphony Capital, Palo Alto.
        • 2005
          2005
          Launch of ETP VX in Singapore, Dubai, and India
          ETP introduced its flagship product, ETP VX Retail Solution—a powerful 4th-generation retail platform designed to help retailers move towards a proactive and flexible business model. It quickly gained popularity among leading retail brands.
        • 2007
          2007
          Entry into Indonesia
          ETP introduced its ETP V5.2 solution in Indonesia, gaining traction by signing large deals for thousands of stores, further strengthening its presence in Southeast Asia.
        • 2008
          2008
          Entry into the Philippines
          ETP introduced its ETP V5.2 solution in the Philippines, gaining traction by signing large deals with leading retailers, including BIR and Mall accreditation.
        • 2016-19
          2016-19
          Entry into China and South Korea
          ETP signed global customers in these two markets and localised the software to work with the regulations and languages of these countries.
        • 2023-24
          2023-24
          Launch of AI-Powered Cloud Native Platforms
          ETP launched its Ordazzle Platform for e-Commerce in 2023, which has the functionality of OMS, PIM, WMS, and a powerful AI. In 2024, ETP launched the ETP Unify Platform for retailers that has one central database and features POS, CRM, Inventory, Promotions,, OMS, PIM, WMS, and a host of AI use cases.
        • Present
          Present
          Steady Global Growth
          Over the years, ETP has grown to serve over 17 countries across Asia Pacific, India, and the Middle East, working with some of the most respected retail brands.