Join the ETP Growth Journey At ETP Group, we deliver the next generation of AI-powered, cloud-native SaaS platforms that are transforming retail and e-Commerce operations across Asia Pacific. As we empower brands with the agility, intelligence, and innovation they need to grow in a dynamic market, we grow too. To do that we need the right people on board. We’re always on the lookout for passionate professionals who are smart, self-motivated, and eager to make a real impact. If you love solving challenges, working with cutting-edge technology, and being part of a collaborative and fast-paced environment, ETP is the place for you. Here, you’ll find more than just a job. You’ll find the right opportunity to shape the future of unified commerce, whilst growing your career alongside a team that values innovation, ownership, and excellence. Ready to be part of our success story? Email your resume to careers@etpgroup.com — please include the position you’re applying for, a recent photograph, current and expected compensation, educational qualifications, work experience, and contact details. Company Description ETP Group is an AI-first SaaS company serving the Retail and e-Commerce industries across Asia Pacific. With 37 years of trust in the market, it supports 500+ brands in 17 countries through enterprise-grade platforms. ETP’s cloud-native solutions—ETP Unify and Ordazzle—cover POS, CRM, Inventory, Promotions, PIM, OMS, WMS, LMS, and seamless marketplace integration. For large-format retail, ETP V5 offers a hybrid omni-channel suite. Built on secure, scalable M.A.C.H architecture. ETP delivers frictionless, personalized experiences across channels. Its intuitive, asset-light platforms accelerate cloud transformation, reduce IT overhead, and help retailers enhance CX, drive growth, and lead in a fast- evolving commerce environment. Here is a glimpse of what we do - http://www.etpgroup.com/Videos.html
Key Responsibilities
High-Intent MQL & Performance Marketing
- Plan and execute high-precision Google Ads (Search, Display, Video) campaigns across India & APAC.
- Lead LinkedIn ABM campaigns targeting CXOs, CTOs, Digital Heads in Retail & eCommerce.
- Expert-level keyword intent mapping and automated bidding (tCPA / tROAS).
- Design and optimize landing pages with: LCP < 2 seconds, zero tracking leaks, and accurate Zoho CRM attribution.
- Own Google Tag Manager (GTM) including server-side tracking.
Search Dominance – AEO, SIO & GEO
- Transition from traditional SEO to Answer Engine Optimization (AEO).
- Ensure brand visibility in AI answer engines like ChatGPT, Claude, and Perplexity.
- Implement advanced schema markups & knowledge graph structuring.
- Manage SEO agency performance (technical audits, backlink quality, on-page health).
Website Ownership & Technical Management (Strapi CMS)
- Full technical ownership of ETP & Ordazzle websites.
- Drive Conversion Rate Optimization (CRO) roadmap using AI heatmaps & behavior tracking.
- Ensure security, mobile responsiveness, and site performance.
- Lead web development vendors with strong technical oversight.
- Build first-party data strategy with high-value gated content.
CRM, Automation & Sales Alignment
- Ensure seamless data flow into Zoho CRM.
- Architect automation workflows ensuring <30-minute speed-to-lead.
- Lead marketing database segmentation & hygiene.
- Design high-converting email nurture journeys in Zoho Marketing Plus.
- Maintain zero-leak marketing-to-sales handoff.
Online Reputation Management (ORM)
- Own B2B review platforms like G2, Capterra & Gartner Peer Insights.
- Maintain 4.5+ rating and strong review pipeline.
- Monitor brand sentiment using AI listening tools.
- Dominate search results for branded keywords via SEO & PR.
Social Media & Thought Leadership
- Own LinkedIn (Primary), Twitter & YouTube roadmap.
- Build thought leadership engine in Unified Commerce.
- Drive “Zero-Click” content strategy.
- Lead employee advocacy programs.
- Repurpose whitepapers into high-engagement social assets.
Ideal Candidate Profile
- 10–12 years of progressive experience in Digital Marketing (Minimum 5+ years in B2B SaaS).
- Deep understanding of Retail & eCommerce markets across India & APAC.
- Strong hands-on experience in Google Ads Editor, GTM, SEMrush, LinkedIn Campaign Manager, Zoho CRM, and Strapi CMS.
- AI-native mindset – Uses AI tools daily for technical audits, AEO strategy, content optimization, and performance analytics.
- A “Player-Coach” who can define strategy and execute technically.
Performance Metrics (KPIs)
- Marketing Efficiency Ratio (MER)
- Pipeline Velocity & New ARR Contribution
- High-Intent MQL Growth
- Conversion Rate Optimization
- CRM Attribution Accuracy