Focus on the Consumer, not the Channel
01 9月 2016
Mono-channel retail and the digital shopper are yesteryear. Today’s consumer is a 360° omni-shopper who researches for and makes her purchases from all angles, as she considers an quickening set of content, payment methods and offers.
Retailers and manufacturers alike must cease to focus on an exclusive channel. In fact, their target must not be the channel, but the master of multiple channels: the omni-shopper. The retailer who does so intelligently will know where to place the next bait. Because the consumer is already looking around and in all probability, is already a step ahead.
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在这场高价值的初步咨询中，我们将探讨：
- 如何将您的线上商店和实体店整合为一个统一、连贯的客户体验（无需经历长达数月的系统集成烦恼）。
- 利用AI驱动的洞察力来管理库存、减少浪费，并最大限度地提高各渠道的销售额。
- ETP平台目前如何为领先零售商带来可量化的效率提升和显著的营收增长，以下是一些实际案例。
