Knowledge – Retail store staff need to be armed with thorough and complete information regarding the products. In fact, it would be of additional value if they possess the information about the competition as well. Importantly, every store staff should know their customers so that they can tackle them accordingly. Hence, it is necessary to have recent and relevant customer data. The store staff also need to be trained and groomed in order to imbibe the values of the business so that the brand attitude may be reflected through the interactions they have with the customers. Also, providing proper training for obvious factors like communication skills and other soft skills will go a long way in the overall grooming of the staff. Having substantial knowledge of the business, its products, customers and also, the competition will allow the store staff to face the customers confidently and deliver the service effectively.

Technology – Along with knowledge, it is also essential to equip the store staff with the right softwares and tools. Having the right technology at their disposal will allow them to go about their daily chores efficiently. For example, a POS software at the check-out counter that is able to not only capture customer data but also reflect it during billing will allow the staff to provide the customer with the right offers at the time of purchase. Also, providing store staff with mobile POS devices will help them assist customers during peak hours, thus negating the chances of a walk-out. Having a powerful order management tool that can manage inventory real time will enable the staff to handle situations accordingly, if the desired products are not available at the store.