Understanding Millennial Shopping Behavior is Important for Retail Brands.

Millennials enjoy a seamless experience while expecting a high level of convenience across multiple devices and touch-points when it comes to shopping. There has been a profound influence of smartphones and social media in everyday life. Millennials use these mediums substantially and on-the-fly to get assistance while they are shopping in a brick-and-mortar store as well as to search for coupons and other offers.

Though Millennials generally love to shop in a store, they demand cross-channel capabilities so that they can acquire whatever information and help they seek from any channel that is most convenient to them during the shopping journey. To summarize, Millennials and the newer generations expect a lot more, a lot faster, at their own convenience and at desirable prices. All this has forced retail businesses to evolve and this is an ongoing process.

The below infographic depicts certain important trends about Millennial shopping:

etp blog understanging millenial

Millennials have been one of the game changers for the retail industry, demanding versatility, flexibility, convenience, and speed from retail brands. Going forward, this generation along with the Gen Y and Gen Z are set to disrupt the retail industry further. It is high time, retail brands take the right steps to understand these consumers and be able to satisfy their demands.

What is 8 x 6 ?

ETP Group is an AI-first, SaaS company focused on the Retail and e-Commerce industries in Asia Pacific.

With a 35+ year track record of delivering enterprise grade, technology platforms to market-leading retailers and e-Commerce merchants, ETP powers operations for over 500 brands helping them give their customers amazing experiences across 17 countries.

ETP’s Cloud Native, AI-powered platforms — ETP Unify and Ordazzle, offer a comprehensive range of retail and e-Commerce functionalities, from Omni-channel POS, CRM, Unified Inventory Management, Promotions Management, Product Information Management, Order Management, Warehouse Management, logistics Management and seamless integrations with e-Commerce platforms, online marketplaces and logistics companies. For retailers with large format stores and challenging internet connectivity, ETP offers its hybrid omni-channel solution suite — ETP V5.
ETP’s Unified Commerce Retail Platforms are designed to deliver consistent, frictionless, and personalized shopping experiences across all touchpoints — online and offline.

What sets ETP apart is its ability to combine robust enterprise capabilities with modern, agile technology—built on scalable, secure M.A.C.H architecture and intuitive, user-friendly interfaces. Its asset-light platforms enable cloud transformation and reduce IT overhead, empowering retailers to focus on what truly matters: driving growth, elevating customer experience, and staying ahead in a fast-changing retail landscape.

Pages

Understanding Millennial Shopping Behavior is Important for Retail Brands.

Related Posts