Understanding Millennial Shopping Behavior is Important for Retail Brands.
Millennials enjoy a seamless experience while expecting a high level of convenience across multiple devices and touch-points when it comes to shopping. There has been a profound influence of smartphones and social media in everyday life. Millennials use these mediums substantially and on-the-fly to get assistance while they are shopping in a brick-and-mortar store as well as to search for coupons and other offers.
Though Millennials generally love to shop in a store, they demand cross-channel capabilities so that they can acquire whatever information and help they seek from any channel that is most convenient to them during the shopping journey. To summarize, Millennials and the newer generations expect a lot more, a lot faster, at their own convenience and at desirable prices. All this has forced retail businesses to evolve and this is an ongoing process.
The below infographic depicts certain important trends about Millennial shopping:
Millennials have been one of the game changers for the retail industry, demanding versatility, flexibility, convenience, and speed from retail brands. Going forward, this generation along with the Gen Y and Gen Z are set to disrupt the retail industry further. It is high time, retail brands take the right steps to understand these consumers and be able to satisfy their demands.
ETP is an Omni-channel Retail Software company serving market leaders in 24 countries across the Asia Pacific, India, and the Middle East regions. ETP’s retail and e-commerce solutions include Omni-channel orchestration, POS, Mobility, CRM, Marketing Campaigns, Promotion Management, Smart Order Management, Supply Chain Management, Product Information and Inventory Management, Marketplace Management, and Analytics. ETP has successfully executed over 500 enterprise software projects for 500+ brands. ETP’s unique value proposition is its ability to consistently deliver enterprise-grade Omni-channel solutions to its customers and build long-term strategic partnerships spanning decades.
