Shoes are one of the most beloved items people purchase for themselves and their near and dear ones every year. In 2021, the U.S. alone imported over 2.4 billion pairs of shoes and its annual sales topped $100.7 billion in revenue. Footwear retail has changed dramatically during the recent years – where brands have to cater to customer expectations based on the latest trends and styles that consumers are looking to buy. Post the global pandemic of 2019-2020, just like other verticals in the retail industry, footwear retail too is facing uphill challenges like how to adapt to rapid consumer demand shifts from the pandemic, discounting, how to develop and implement speed to market strategies, and how to manage and replenish store inventory real-time.
Each year, footwear companies invest several million dollars in their store staff and platforms to ensure they deliver high-quality shoes in a timely manner. Amid all the changes and challenges, footwear retailers continue to survive through the use of innovative and robust strategies both online and in shoe stores. In fact, the footwear industry has one of the most robust supply chains in the world.
ETP Group has repeatedly delivered both business and technology benefits to footwear retailers across the Asia Pacific, India and the Middle East. One of the largest fashion footwear retailer in the region with a wide network of hundreds of prime locations offering a mix of local and international designs had the following business needs:
ETP V5 Omni-channel Retail Solutions implemented for the brand include ETP Store, ETP Accelerator, ETP Omni-channel Connect and ETP Integrator. The implementation seamlessly integrates all the retail processes of the brand including showroom sales, pricing, stock management, loyalty management, campaign and promotions management, repairs process, customer profiling and CRM, and cash management to name a few with their legacy ERP.
This implementation of ETP V5 delivers substantial business and technology benefits to the brand, such as –
ETP has enabled several retailers achieve greater business efficiency in their quest to be a leader in the footwear market by improving inventory visibility and control to facilitate decisions on store replenishments, and enhancing customer loyalty and experience through improved marketing and promotions.