The retail industry has witnessed an evolution from separate offline stores and purely online sales through websites to distributed ecosystems comprising of numerous sales channels. In order to be successful, retailers today need to merge all their retail touchpoints, deliver personalization across all sales channels, and provide an omni-channel customer experience. To achieve this, they implement various software solutions such as a Point-of-Sale (POS), a Customer Relationship Management (CRM), inventory management and order fulfilment systems amongst others, coupled with technologies such as e-commerce, data analysis, the Internet of Things (IoT) and Machine Learning (ML). But getting all these different apps, solutions and systems to interact uninterruptedly with each other is a demanding task.

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