Retailers – The Sleeping Giants Of e-Commerce


– Naresh Ahuja

ETP blog retailers-the-sleeping-giant-of-ecommerce

At ETP, as we work with retailers across 20 countries and over 25,000 stores and 500 brands, we have seen tremendous depth in their skills in merchandising, brand management, sales and supply chain management, their understanding of their diverse customers and employees, their ability to manage cycles and seasons and still produce a profit, their infrastructure management, their cash management, so on and so forth.

In the last one year, we have seen these giants waking up to their potential in the eCommerce space. With all their powerful management and execution capability, they could be the game-changers of this new “omni-channel” retail world. Like all large organisations with a legacy and systems and processes in place, they may not be as nimble as the pure-play eCommerce players, however they seem to have got it now and are ramping up their organisations’ technology, culture and capability to play the eCommerce game. At the same time, the eCommerce players have grown and are struggling with the lack of the same competencies that the larger retailers have.

It is a fascinating new battle front and the next couple of years will tell all. My guess is that the winners will be the ones who leverage the core competencies of retail and deploy the technological savviness of eCommerce.


This article has been written by:

Naresh Ahuja ETP Naresh Ahuja, Chairman and CEO, ETP Group

Naresh as the Founder, Chairman and CEO of the ETP Group leads the company with a clear focus on bringing enduring value to customers through best practices mirrored in software applications. Spanning 25 years of focus on retail domain expertise and IP development, ETP today, has a strong customer base of market leaders in more than 20 countries across Asia Pacific, India and the Middle East, and is on its way to becoming a global leader in Retail Software Solutions.

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