Prima Group – Ceylon Grain Elevators Limited – Go Live!


Prima Group - Ceylon Grain Elevators Limited - Go Live!


  • Ceylon Grain Elevators PLC. (CGE) is one of the worlds oldest Chick farming companies.
  • CGE has a complex supply chain ranging from rearing chicks to growing eggs and manufacture of animal feed and trading in Animal drugs and vaccines.
  • Incorporated in Colombo, Sri Lanka in 1982, CGE engages in two main activities: transhipment and integrated feedmilling.

The transhipment business, which started in November 1984, is equipped with an unloading tower of 300 MT/hr unloading capacity and six high speed packers coupled with extensive utilisation of conveyors and transhipment operations abilities. The feedmill with its capacity of 30MT/hr milling capacity was commissioned in mid-December 1984. Since then, the local market has enjoyed high-quality formulated complete feeds. The farmers have greatly benefited from this. The poultry industry in Sri Lanka as a whole has also been upgraded.

Prima Group - Ceylon Grain Elevators Limited - Go Live!1

As part of it’s integrated flour milling activity, the company, through its subsidiaries have expanded into poultry breeding, shrimp farming and seafood processing.

M3 Project update

The Movex Implementation was complete in just 6 months, starting from July’08.

Prima Group - Ceylon Grain Elevators Limited - Go Live!2

  • End-to-end tracking of Inventory from the inception of importing a chick to its growing – laying eggs – hatching eggs – rearing chicks – culling bird
  • Complete Financial (GL) integration with Procurement, Manufacturing, Distribution and Sales and backward traceability.
  • Simplification and Re-engineering of business processes making the business more manageable and controllable.
  • Range of transactions right from inter-divisional (MUC) Sale-Purchase-GL adjustments – Sub-contracting (Items and Operation) to Inter-facility transfers.
  • This is the third roll out of Movex at Prima by the ETP team , first two were – Prima Ceylon limited & Ceylon Agro-industries Limited.

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  • On-line availability of Inventory positions as against month end manual reports.
  • Sale-Purchase-Manufacturing process detailing availability.
  • Time saved in terms of transaction booking and reporting, FA module.
  • AR fully integrated with GL, saving time in terms of manual Invoicing.
  • Product data handling easier and more controlled.
  • Higher conformity to legal requirements relating to transactions.
  • More control in terms of resources – material, machines and men.
  • Convenience in advance planning and forecasting for Purchase and Sales.
  • Manufacturing process became more disciplined and systematic.

Prima Group - Ceylon Grain Elevators Limited - Go Live!4

Photo: Mr. Tan Group General Manager of Prima announcing the go live & project closure, Mr. Dhananjay Gundewar, Mr. Eddy Lin Prima Singapore, Mr. Jeremy Tan- Project Manager Prima.

About ETP International Pte Ltd

ETP International is an enterprise software company focused on enabling retailers to run their business proactively using the cutting-edge ETP V5 Retail Solution. Founded in 1988 ETP has its International HQ in Singapore, R&D centre in Mumbai and a network of partners in over 12 countries, selling, implementing and supporting ETP solutions. ETP’s three digit growth is driven by the wide acceptance of its flagship product ETP V5 by leading retailers.

ETP V5 is a 4th generation solution designed to help retailers move from a push based business model to a push-pull based business model, making them more proactive in planning, execution, analysis and decision making. It is seamlessly integrated through POS, CRM, Online Sales, Call Centre Sales, Merchandise Planning, Promotions Planning, Procurement, Distribution, Warehousing and Analytics. Developed with reliability, scalability and globalisation in mind, ETP V5 is capable of handling multiple languages, time zones, currencies, taxes, company and group structures, 20 users to 1000’s of users, various hardware platforms and operating systems and can be implemented comprehensively or modularly.

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