Join the ETP Growth Journey At ETP Group, we deliver the next generation of AI-powered, cloud-native SaaS platforms that are transforming retail and e-Commerce operations across Asia Pacific. As we empower brands with the agility, intelligence, and innovation they need to grow in a dynamic market, we grow too. To do that we need the right people on board. We’re always on the lookout for passionate professionals who are smart, self-motivated, and eager to make a real impact. If you love solving challenges, working with cutting-edge technology, and being part of a collaborative and fast-paced environment, ETP is the place for you. Here, you’ll find more than just a job. You’ll find the right opportunity to shape the future of unified commerce, whilst growing your career alongside a team that values innovation, ownership, and excellence. Ready to be part of our success story? Email your resume to careers@etpgroup.com — please include the position you’re applying for, a recent photograph, current and expected compensation, educational qualifications, work experience, and contact details. Company Description ETP Group is an AI-first SaaS company serving the Retail and e-Commerce industries across Asia Pacific. With 37 years of trust in the market, it supports 500+ brands in 17 countries through enterprise-grade platforms. ETP’s cloud-native solutions—ETP Unify and Ordazzle—cover POS, CRM, Inventory, Promotions, PIM, OMS, WMS, LMS, and seamless marketplace integration. For large-format retail, ETP V5 offers a hybrid omni-channel suite. Built on secure, scalable M.A.C.H architecture. ETP delivers frictionless, personalized experiences across channels. Its intuitive, asset-light platforms accelerate cloud transformation, reduce IT overhead, and help retailers enhance CX, drive growth, and lead in a fast-evolving commerce environment. Here is a glimpse of what we do - http://www.etpgroup.com/Videos.html
Head of Digital Marketing
Job Summary: We are seeking an experienced and visionary Head of Digital Marketing to lead our digital strategy and drive significant online growth. The ideal candidate will be a results-oriented leader with a proven track record in developing and executing comprehensive digital marketing campaigns that enhance brand awareness, generate leads, and increase sales. This role requires strong analytical skills, deep understanding of the digital landscape, and the ability to mentor a high-performing team.
Key Responsibilities:
Digital Strategy & Planning:
- Develop and execute a holistic digital marketing strategy aligned with business objectives.
- Define digital goals, KPIs, and metrics for success.
- Drive lead generation through PPC and SEO.
- Conduct ongoing market research, competitive analysis, and trend studies.
- Create detailed digital marketing plans including audience and persona mapping.
Campaign Management & Optimization:
- Lead planning, execution, and optimization of digital marketing campaigns.
- SEO: Implement advanced on-page, off-page, and technical SEO strategies.
- SEM/PPC: Manage and optimize paid campaigns across Google Ads and social platforms.
- Social Media: Run strategies, content, and engagement across key platforms.
- Must have experience with LinkedIn paid campaigns and overall LinkedIn management.
- Email Marketing: Oversee segmentation, automation, and campaign optimization.
- Website & UX/CRO: Improve user experience and conversion rates.
- Hands-on expertise in AEO and SEO.
- Strong proficiency in AI tools for marketing workflows.
Analytics & Reporting:
- Use advanced analytics tools to track and measure digital performance.
- Prepare and present performance reports, ROI analysis, and KPI updates to leadership.
Team Leadership & Management:
- Build, lead, and mentor a high-performing digital marketing team.
- Encourage creativity, collaboration, and continuous improvement.
- Set goals, conduct reviews, and ensure alignment with business objectives.
- Manage and allocate digital marketing budgets effectively.
Collaboration & Stakeholder Management:
- Work closely with sales, product, customer service, and creative teams for integrated campaigns.
- Manage agencies, vendors, and partners for effective digital execution and lead generation.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, Communications, or related field.
- 8+ years of progressive digital marketing experience in e-commerce, B2B, or SaaS.
- Proven history of executing digital strategies that drive measurable growth.
- Expertise in SEO, PPC, social media, email marketing, and analytics.
- Proficiency in tools like Google Analytics, Google Ads, ZOHO, SEMrush, and Strapi.
- Strong analytical thinking and data-driven decision-making.
- Excellent leadership, communication, and interpersonal abilities.
- Strategic mindset with creative problem-solving skills.
- Adaptable with a passion for new digital trends and technologies.
What We Offer:
- Opportunity to lead and shape the digital presence of a growing company.
- Collaborative and innovative work environment.
- Competitive salary and benefits.
- Strong prospects for professional development and career growth.