The possibilities related to retail have truly been endless – omni-channel, VR, AR, AI, and IoT being some of them. While these may seem like stiff challenges for retailers to implement, they need to recognize the opportunities hidden behind these challenges. These opportunities could impel retailers to explore newer and more efficient avenues to cater to their customers’ needs, to streamline business processes, and to improve bottom lines.
One such opportunity that knocks on the door of retailers is the Internet of Things (IoT). It is no more a buzzword, it has gained prominent significance in the retail space. The Internet of things (IoT) is a network of connected devices embedded with electronics, software, sensors, actuators, and so on which enable these objects to collect and exchange data. This concept of IoT has many applications depending on the physical devices that are connected and one of the most remarkable applications of IoT in retail is Smart Shelves. As the name suggest, shelves that have been made capable of storing, processing and sharing data are known as smart shelves. They provide with various benefits to the retailers such as:
In the modern age of digitalization and tech savvy customers, it is imperative for retailers to identify the points/strategies which can be implemented to improve the overall performance of the business. IoT along with various other techniques such as omni-channel retail and AI can help retailers achieve the desired growth in a short span of time.
Also Read: Augmented Reality – The New Normal In Retail