Three Years In. Here Is What We Are Bringing to NRF 2026 APAC.

ETP Group at NRF 2026: Retail's Big Show Asia Pacific. Booth 601, Marina Bay Sands, Singapore, 2–4 June 2026

For the third consecutive year, ETP Group will be at NRF: Retail's Big Show Asia Pacific, and this edition marks our most substantial engagement with the show to date.

The event has grown considerably since its inaugural edition, and so has the conversation it convenes. What began as a regional complement to the global NRF show in New York has become the definitive forum for senior retail leadership across Asia Pacific: a place where strategic decisions are examined, operational challenges are debated, and the technologies reshaping commerce are put to the test.

We return this year with two platforms that we believe are directly responsive to the questions this industry is asking. Here is what we will be demonstrating at Booth 601, and why we think the timing matters.

The Problem Has Not Changed. The Urgency Has.

The structural challenge facing most retail enterprises in this region is not new, but it has become considerably harder to defer.

Over the past decade, retailers across APAC have expanded aggressively: more channels, more markets, more touchpoints. Each addition made sense in isolation. But the cumulative effect, for many organisations, has been an operational architecture that was never designed to function as a whole.

• Store inventory that does not reconcile with digital stock
• CRM data siloed by channel
• Fulfilment teams navigating between multiple systems to process a single order
• Customers experiencing fragmented retail journeys when systems fail to align

And customers who experience none of this complexity, they simply notice when the experience falls short.

ETP Unify: A Single Platform for Your Entire Retail Operation

ETP Unify consolidates the systems that run a modern retail enterprise - point-of-sale, inventory, CRM, demand forecasting, omni-channel fulfilment, and customer intelligence - onto a single AI-driven, cloud-native platform. The result is a real-time, unified view of operations across every store, channel, and market: the kind of visibility that makes better decisions faster.

At Booth 601, visitors will see ETP Unify in action. In practical terms, that means:

• A single source of truth for stock across every store and channel. No reconciliation delays, no overselling, no missed sales opportunities
• AI-powered demand forecasting and product recommendations that sharpen replenishment and improve basket conversion
• Omni-channel fulfilment - click & collect, ship from store, endless aisle - coordinated across the network without manual intervention
• A 360-degree customer profile, built from every interaction across every touchpoint, enabling more relevant engagement and more durable loyalty

Why ETP Unify Changes the Equation

The most persistent structural inefficiency in retail technology is not a bad platform, it is two good platforms that were never designed to work together. Separate data models. Separate operational workflows. A permanent integration overhead that consumes engineering resources and produces reconciliation errors.

All modules of ETP Unify are built on a unified data foundation. All in-store as well as digital operations draw from the same inventory data, the same customer profiles, and the same operational logic. The result is not just efficiency, it is accuracy, at scale, without the integration debt that defines most comparable architectures.

Ordazzle: Operational Command of the Digital Channel

We will also be highlighting our e-Commerce solution Ordazzle at NRF 2026.

If ETP Unify is built for the online+offline unification, Ordazzle is built for the complexity of e-Commerce in Asia Pacific, and that complexity is considerable.

Operating across APAC's digital landscape means managing multiple e-Commerce storefronts, listings across a fragmented marketplace ecosystem, order flows from platforms with different data formats and fulfilment expectations, and inventory that must remain accurate across all of them simultaneously. Most organisations handling this at scale are doing so with a patchwork of tools and considerable manual effort.

Ordazzle was designed to replace that patchwork with a single, intelligent platform: one place to manage product listings, orchestrate orders, synchronise inventory in real time, and analyse performance across every digital channel. Including APAC's leading platforms:

'The Next Now' - and What It Actually Requires

NRF 2026 APAC's theme, 'The Next Now', articulates something we hear consistently from the retailers we work with. The conversation has moved. Senior leaders are no longer asking what unified commerce looks like in the future. They are asking how to get there operationally, in the real world, with the constraints and legacy infrastructure they already have.

That is a conversation ETP Group is well-positioned to have. Our platforms are in production across more than 500 brands in 17 countries. The operational questions are ones we have encountered, and addressed, across a wide range of enterprise contexts.

Whether you are a large multi-market retailer looking to consolidate legacy systems, a growing brand building the infrastructure to scale, or an organisation already on a transformation journey looking to accelerate, Booth 601 is worth a visit.

Meet Us at Booth 601

Our retail technology specialists will be available throughout all three days of the show for structured demonstrations of ETP Unify and Ordazzle, tailored to your specific operational context.

If you would like to arrange a focused session, whether a product demonstration, a technical discussion, or a broader conversation about your retail technology roadmap, we would encourage you to reach out in advance.

Schedule your session at https://www.etpgroup.com/contact-us

We will see you in Singapore.

About ETP Group

ETP Group is one of Asia Pacific's most established retail technology companies, with over 37 years of experience building platforms for the region's most complex retail enterprises. Its cloud-native, MACH-architecture solutions - ETP Unify for unified commerce and Ordazzle for e-Commerce and marketplace operations - power more than 500 brands across 17 countries. ETP Group is headquartered in Singapore with offices throughout Asia Pacific.