ETP Group partners with Pepe Jeans India to boost customer experience in the Fashion Industry


ETP Group partners with Pepe Jeans India

ETP Group partners with Pepe Jeans India to boost customer experience in the Fashion Industry

ETP proudly announces a new win: Mumbai, India, 31st March 2021

Pepe, the popular denim brand partners with ETP to boost in-store customer engagement and sales, manage own as well as franchisee store operations efficiently, capture useful business analytics, and to migrate from physical to omni-channel retail. Pepe Jeans London is a young fashion and denim brand born in Portobello (London) in 1973. Since the very beginning, the brand worked with maverick photographers, artists, models and directors from all over the world, creating an international spirit reflected within the collections and the Pepe Jeans team. Pepe Jeans India Limited had a full course evaluation process led by their business and IT teams in India and Spain.

ETP Group partners with Pepe Jeans India to boost customer experience in the Fashion IndustrySpeaking about the partnership with ETP, Mr. Manish Kapoor, Chief Executive Officer says, “We selected ETP as it meets our current and foreseeable future requirements from POS and Omni-channel software. The company has a good solid customer base in India and an R&D that is constantly innovating. Also, access to management, operation team’s domain knowledge of retail was very important and we see that we have found a great partner in ETP for Pepe Jeans India.” 

Speaking about the partnership and project, Mr. Arijit Datta, Director- Finance, Pepe Jeans India Limited shares, “We believe this is the beginning of an endearing and fruitful business relationship between Pepe India and ETP. Look forward to working closely to make this project a grand success.” 


Mr. Naresh Ahuja

Welcoming Pepe Jeans India into the ETP customer family, Mr. Naresh Ahuja, Chairman and CEO of ETP Group said, “ETP is pleased to partner with Pepe Jeans India. Over the past 30 years, we have made continuous investments in Retail Software. ETP’s Omni Channel and Ecommerce strategy and continued innovations will support Pepe Jeans India to meet their goals of business growth and customer engagement experience. We look forward to working with Pepe Jeans in more countries in the future.” 

Commenting Mr. Bhavesh Doshi, VP at ETP says, “We are happy to begin the implementation of the ETP Omni-channel Retail Software project at Pepe Jeans India. With a good amount of fashion retail experience in India and with the enthusiasm from Pepe Jeans India team, we are confident we will be delivering the project benefits to Pepe Jeans India.”

Pepe Jeans India selected ETP as a partner to achieve following objectives:

  • To have a POS solution for their retail stores which is reliable, flexible, easy to use, scalable, and meets the statutory requirements of India.
  • To achieve omni-channel capabilities including click & collect, click & deliver, and endless aisle.
  • To create promotions and campaigns to increase sales and build deep engagement with its consumers.
  • To have a POS that can work at their own stores and franchisee stores.
  • Integration with SAP 
  • To work with a partner that has a history and ongoing R&D that will continue to innovate in the retail software space to meet their future expectations.

ETP will be implementing its V5.5 Omni-channel Retail Software Solution at Pepe Jeans India. Modules to be implemented are:

  • ETP Store
  • ETP Mobile Store
  • ETP Omni Channel
  • ETP Accelerator
  • ETP Analytics
  • ETP Integrator
  • ETP Connect


About ETP Group

ETP is an Omni-channel Retail Software company serving market leaders in 24 countries across the Asia Pacific, India and the Middle East regions. ETP’s solutions include Omni-channel orchestration, POS, Mobility, CRM, Marketing Campaigns, Promotion Management, Order Management, Supply Chain Management and Analytics. ETP has successfully executed over 500 enterprise software projects for 500+ brands. ETP’s unique value proposition is its ability to consistently deliver enterprise grade Omni-channel solutions to its customers and build long term strategic partnerships spanning

About Pepe Jeans India

Pepe Jeans London is a young fashion and denim brand born in Portobello (London) in 1973. Pepe Jeans India Limited is headquartered in Mumbai. It serves to be one of the most established and popular casual jeans and denim brands. Pepe Jeans has a strong retail presence in India with exclusive brand outlets, multi-brand outlets, and large format retail stores. It also retails through popular online platforms such as Myntra, Amazon, Flipkart and Ajio, among many others. As a denim pioneer, the brand has always been driven by constant innovation to keep up to the market trends and to bring about limitless creativity in each of their products.

Headed by Mr. Manish Kapoor in India, Pepe Jeans India has established itself to be a style statement for every youngster throughout the years and has been successful in expanding its market aggressively pan India.

Omni channel Retail Solutions

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