Content Strategy & Planning:

Key activities:

• Develop and execute a comprehensive content strategy aligned with business goals (lead generation, customer acquisition, brand building, customer retention).
• Analyse Competition and identify content gaps and opportunities.
• Establish content calendars and workflows for various content formats (EDM’s, blog posts, ebooks, case studies, social media, website copy, etc.).
• Define content pillars and themes that resonate with target audiences.
• Potential Value and Impact:
• Increased Lead Generation: Targeted content to attract qualified leads.
• Improved Customer Acquisition: Create quality content that educates prospects and builds trust, leading to higher conversion rates.
• Enhanced Brand Authority & Thought Leadership: High-quality, valuable content that positions the company as an expert and a Thought Leader.
• Improved SEO & Organic Traffic: Strategic keyword targeting and valuable content to drive organic search visibility.
• Better Content ROI: Focused strategy ensures content efforts are aligned with business outcomes. Right content and right targetted EDM’s to get high quality leads.

Key Metrics:

• Website traffic (overall and organic)
• Lead generation volume and quality
• Conversion rates from content to leads/customers
• Domain Authority (DA) / Domain Rating (DR)
• Keyword rankings
• Time on page, Social media engagement
• Content consumption metrics (downloads, views)

Content Creation & Production Supervision:

• Oversee the creation of high-quality, engaging, and informative content across all channels.
• Manage internal and external content creators (writers, designers, videographers).
• Ensure brand consistency in tone, voice, and style across all content.
• Implement content quality control processes (editing, proofreading).
• Explore and implement new and innovative content formats.

Potential Value and Impact:

• Higher Quality Content: Results in better engagement and impact.
• Increased Content Output: Efficient management ensures a consistent flow of content.
• Stronger Brand Messaging: Consistent voice and style build brand recognition and trust.
• Improved User Experience: Well-crafted content enhances user engagement and understanding.
• Cost Efficiency: Effective management of resources (internal/external) optimizes content production costs.

Key Metrics

• Content production volume
• Content quality scores (internal feedback, external reviews)
• Time-to-publish – Content repurposing rate
• Creator satisfaction (if managing a team)

Content Distribution & Promotion:

• Develop and execute content distribution strategies across relevant channels.
• Implement SEO best practices to optimize content for search engines.
• Manage social media content and engagement.
• Explore and leverage email marketing for content promotion.

Potential Value and Impact:

• Increased Content Reach & Visibility: Ensures content reaches the target audience.
• Improved Lead Nurturing: Strategic distribution guides prospects through the sales funnel.
• Enhanced Social Media Presence & Engagement: Builds community and brand awareness.
• Stronger Backlink Profile: High-quality content attracts inbound links, boosting SEO.
• Data-Driven Optimization: Performance tracking informs future distribution efforts.

Key Metrics:

• Website traffic from different channels
• Social media reach and engagement metrics
• Email open and click-through rates
• Referral traffic
• Backlink acquisition
• Lead generation from specific channels
   

Content Performance Analysis & Optimizatio

• Establish key performance indicators (KPIs) for content effectiveness.
• Track and analyze content performance data using relevant analytics tools.
• Identify high-performing and underperforming content.
• Implement data-driven optimizations to improve content effectiveness.
• Report on content performance to stakeholders.

Potential Value and Impact:

• Improved Content Effectiveness: Data insights lead to better content creation and distribution.
• Higher Conversion Rates: Optimized content drives more leads and sales.
• Better Resource Allocation: Focus on content that delivers the best results.
• Demonstrable ROI of Content Efforts: Data-backed reports showcase the value of content.
• Continuous Improvement: Ongoing analysis ensures content remains relevant and impactful.

Key Metrics:

• Achievement of content KPIs (lead generation, traffic, etc.)
• Improvement in key metrics over time
• Identification of successful content formats and topics
• Reduction in underperforming content
• Accuracy of reporting

Team Leadership & Development:

• Build and manage a high-performing content team (writers, designers, etc.).
• Provide coaching, mentorship, and development opportunities.
• Foster a collaborative and creative team environment.
• Ensure usage of AI for faster and better content.

Potential Value and Impact:

• Increased Team Productivity & Efficiency: Effective leadership drives better output.
• Improved Content Quality: Skilled and motivated team members produce higher quality work.
• Reduced Team Turnover: Positive work environment fosters retention.
• Scalable Content Operations: Well-managed teams can handle growing content demands.
• Stronger Internal Collaboration: Facilitates seamless content creation and distribution.

Key Metrics:

• Team performance against goals
• Project completion times
• Budget adherence

Essential Skills:

• Bachelor’s degree in communications, marketing, english, journalism, or related field.
• At least 6 years of experience writing content or copy for a B2B audience and with a technology industry.
• Excellent writing and editing skills, as well as the ability to communicate and collaborate effectively.
• Knowledge of digital marketing tactics, including SEO, email marketing and web analytics.
• Strong communication, research, and typing skills.
• Creativity, resourcefulness, flexibility, and motivation.
• Ability to understand the needs associated with a project and the target audience.
• Proficient in all Microsoft Office applications.
• Working knowledge of content management systems.
• Should submit a portfolio of published articles.
• Receptive to feedback.
• Willingness to meet deadlines.
• Industries Preferred: E-commerce, Digital Marketing Agency, Retail, Fashion Industry