Effective Up-selling and Cross-selling to help you Increase Sales this Festive Season


The most effective way of growing your business is by expanding your services to your existing clients. As competition increases in your relevant market, the cost of acquiring a customer is constantly rising and companies have to come up with a way to find new markets within their given customer base. 

Cross-selling and Up-selling are a huge part of the retail game because your customers already love you. If they didn’t then they wouldn’t be buying your product in the first place. A study says you’re 14 times more likely to sell to an existing customer then you are to a new customer.


What is Upselling?

Upselling involves encouraging a buying customer to add to his purchases by offering an incentive to do so. For example, a fashion store can offer  30% off on a 3rd shirt for customers buying 2 shirts.


What is Cross-Selling?

Selling a different service of yours to a customer or prospect. For example, a sales representative at an electronics retailer suggests that the customer purchasing a digital camera also buys a memory card.

So how can you implement Upselling or Cross-Selling this festive season?



Upselling/Cross-selling is one of the best tools for a business owner to increase basket size and thereby his sales, and it involves no extra marketing costs. So don’t miss out on this opportunity.

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