With the right retail POS software, creating amazing customer moments is a DIY thing!

The Building Materials and Do-It-Yourself (DIY) market is projected to grow by a CAGR greater than 3% by the end of 2026 with Asia Pacific being the fast growing region across the world.

This market is segmented by:

  1. Geographies – Asia-Pacific, Middle-East, Africa, Europe, North America, and South America
  2. Product type – Lumber and landscape management, décor and indoor garden, kitchen, painting and wallpaper, tools and hardware, building materials, lighting, plumbing and equipment, flooring, repair and replacement, and electrical work
  3. Distribution channels – DIY home improvement stores, specialty stores, online, furniture, and other physical stores

The DIY home improvement retailing vertical has observed a remarkable growth ever since the COVID-19 pandemic.

DIY enthusiasts across the world have been devoting time to complete home improvement projects on their own as skilled labour required for such activities has not been accessible for much of the time due to repeated lockdowns and persistent coronavirus cases. Majority of the DIY retailers are engaged in gardening practices to enliven the customers’ living spaces and keep them entertained during the lockdown situations. Such factors are driving the demand for DIY products and materials further up.

Do it yourself (DIY) is an umbrella term that mainly refers to the act of designing and modifying any project yourself. This practice allows customers to develop spectacular projects on their own without seeking professional help. The market’s target products are home improvement tools, equipment, and appliances that are used in building maintenance, plumbing and other home improvement jobs. Lifestyle changes have triggered interest in DIY interior design. In addition, the growing population of working women in developing regions and their participation in decision-making about home decor is also leading to an increase in the sales of DIY home improvement products. Using do-it-yourself products reduces long-term costs compared to outsourcing the work to expensive even if, skilled labour.

Every building materials and DIY home improvement retailing business needs:

  • A comprehensive system to manage growing volumes and regional price differences
  • Ease in data collection and processing, and access to real-time information and reports
  • A solution for creating easy-to-deploy promotions
  • A faster POS system to serve large volumes and manage thousands of SKUs
  • Intuitive enterprise CRM programming and analytics

ETP International has repeatedly delivered the following benefits to its DIY Retailing clients with stores across Philippines, Malaysia, Singapore, Indonesia, India, and the Middle East:

  • ETP Store solution integrated with the ERP system, warehouse processes, supply chain, and finance departments
  • End-to-end visibility and quick access to stock and sales information
  • Proven ability to manage high volume of traffic at the stores
  • Flexible centralized solution design that facilitates home delivery from the store or warehouse
  • Inventory data access and action – online/offline on real-time basis
  • Integration with the promotion engine for defining and executing promotions real-time based on the location, time, customer and merchandise
  • Users can create reports as per their requirements and group-level permissions and not be dependent on a standard set of reports

Talk to us today for more information on DIY Retailing Software Solutions: contactus@etpgroup.com

In furniture retail, the details are not details; they design the experience

The Furniture & Home Furnishings market size was valued at USD 28827.76 million in 2022 and is expected to expand at a CAGR of 12.41% during the next 5 years, reaching USD 58172.13 million by 2027, as per an extensive quantitative analysis and exhaustive qualitative analysis of various key players in the furniture industry across the globe.

On the basis of product type, this market is primarily split into:

  • Sofas
  • Tables
  • Chairs
  • Beds
  • Desks
  • Mattresses
  • Dressers
  • Others

On the basis of the end users/applications, it is sub-divided into:

  • Residential
  • Commercial

And, geographically, this report is segmented into several key regions including:

  • North America (United States, Canada and Mexico)
  • Europe (Germany, UK, France, Italy, Russia and Turkey etc.)
  • Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
  • South America (Brazil, Argentina, Columbia etc.)
  • Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)

The furniture market is changing rapidly with the ongoing expansion of the industry. Advancement in retail technology has provided today’s businesses with multifaceted advantages resulting in daily economic shifts allowing furniture and home furnishing retailers to carry more inventory and/or have larger stores without having to proportionately increase their IT investment.

The following three distinct aspects of the furniture and home improvement business, when handled better with the help of modern retail software solutions, empower retailers to provide more value to their customers and improve margins by:

  1. Customer Service
  • Timely availability of real time information about customer buying history, average spend per visit, and brand or category preferences in the retail CRM facilitates cross-selling/up-selling promotions and increases conversions on footfalls.
  • Providing a single window of customer service for both, cash & carry and home delivery facility helps to enhance the overall customer experience
  1. Inventory
  • Enhanced inventory visibility across all channels to avoid loss sales opportunity
  • Leveraging in-store inventory by enabling stores to fulfill orders received online leading to higher inventory turns
  • Easy management of goods transfers, picking and packing activities, and reservations at store level
  • Enhanced inventory management with traceability and control over products that have quality defects or have been returned
  • Managing single products, packs, or variants based on a number of product characteristics like color, size, style, height, width, length, & more
  1. Business Intelligence
  • Centrally managing products, prices and promotions across all channels
  • Ensuring quality data management and consistency across various categories and sales channels

It is very important for a company to comprehend the patterns of the market movements in order to strategize and operate better. An efficient retail POS system offers the companies with a head start in planning as well as operations and an edge over the competitors.

As a furniture retailer, you too can be a part of the massive growth opportunity in the near future by adopting the right retail software solutions for your brand. ETP V5 Retail Software has been enabling retailers just like you in elevating retail performance to facilitate increase in basket-size, sales revenue and customer satisfaction. Learn more…

Are you elevating retail performance to boost profits this festive shopping season?

The festive season embodies a potential golden goose for retailers and consumers alike. It continues to be a really important shopping period even in the aftermath of the wide-reaching pandemic and the tensions between certain countries across the world that had grossly affected festive retail sales globally over the last 30 months. If utilized appropriately, this festive period can be the happiest time of the year for both the retailers and their customers.

For retailers, it is the best time to start optimizing customer experience and be the retailer of choice. But to do that, they have to really equip themselves in time with the right techniques, technologies, and trained store staff in order to raise the level of experience that their customers expect from their brand in order to reap the true rewards of the festive shopping buzz. The top 5 steps to do this are:

1. Know your customers

The holiday season brings new customers. Know what customers are really looking for in their shopping experience during the holiday season. Take the time and effort to ask questions and get meaningful feedback from all channels. Understand the demographics of the area and choose your product offering accordingly. Store each customer’s information in the retail CRM. Plus, you can track and analyse their buying behaviour and preferences to see which products are trending and which are lagging, so you can personalize offers and increase loyalty.

2. Personalization is the key to meeting customer expectations

Use all the online and offline data collected throughout the year and send your existing customers a curated list of gift ideas, holiday promotions and offers. Not only does this show that your brand cares about its customers, it also reduces the amount of time they spend thinking about what to buy next. They can spend more time browsing and buy/want more products from your store.

Personalized offers keep customers interested and discounts/offers essentially encourage them to buy more! With ETP Accelerator, ETP’s advertising planning tool, you can implement special campaigns for buyers or customer segments and easily define business rules based on goods, time and location.

3. Go Omni-channel – Be Where Your Customers Are

Omni-channel retailing is a consumer-centric approach that refers to the adoption of strategies, different means of engagement, and a seamless approach to the consumer experience across all available shopping channels. Not only does this help organizations focus on their business and implement infrastructure changes, it also enables a consistent experience to attract and retain customers, resulting in increased sales. With ETP, brick-and-mortar retailers can implement a unified business and seamlessly manage their brands and customer relationships. ETP V5 Omni-channel Retail Solutions enable a unified omni-channel experience through retail digital transformation capabilities such as Book Online Pickup in Store (BOPIS), Reserve Online Pickup in Store (ROPIS), Click and Collect, Click and Deliver, Endless Aisle, Buy Online Return In-Store (BORIS) as well as a comprehensive view of the entire inventory and of customers in all channels. This is done through real-time integration of ETP’s POS, CRM and promotions engine with online stores and marketplaces using ETP Connect’s secure web services framework to easily view and manage order flows.

4. Use the right retail technology to create incredible customer moments

Having the right retail software tools available both in stores and at headquarters is essential to getting the right product to the right place at the right time in the right quantity. In fact, you can provide your customers with an improved shopping experience that makes them buy more, buy fast, and buy again! Retailers using integrated supply chain, POS, CRM, promotional planning and analytical tools gain business advantages in a competitive market as an effective channel/store business plan based on historical sales and economic scenarios (e.g. sales), seasons (festivals). Two of the most important software that every retailer should invest in are:

  1. Point of Sale (POS): The benefits of innovative POS software for retail include very easy retail management, greatly simplifying daily operations. tasks such as maintaining customer information and purchase history, better marketing, inventory and loyalty management, easy payment, fast payments, secure payments and much, much more.
    The last thing you want is for checkout to be slow and frustrating enough for the customer to leave the line and not buy anything. A faster POS workflow not only reduces wait time, but also allows employees to focus on customer engagement and potentially, generate more sales at checkout.
    With an efficient and easy-to-use POS system, retailers can offer cross- and up-selling recommendations and persuade shoppers to buy other products to complement customers instead of messing around with unnecessary checkout processes.
  2. Mobile POS (mPOS) System: Nothing beats buying things without even going to the checkout and waiting in line. Since there is a long line of shoppers at the checkout, why not use the opportunity to sell goods to those in line? The mPOS system opens up many possibilities – you can check stock on the go, search for suitable offers, buy additional products in order, maintain sufficient social distance in the store and carry out secure invoicing, which makes shopping easier and a truly memorable experience.
    Shoppers who just want to grab a small item can quickly purchase it at counters specially equipped with the mPOS system. This means that shoppers who want to buy just one item won’t have to wait in line and can get in and out of the store faster. That way, the retailer can clear customers faster, maintain a healthy queue, boost inventory and keep shoppers happy.

5. Equip your store staff with the right retail tools and training

In stores in addition to products, staff are key to providing shoppers with a pleasant shopping experience. As the crowd grows, store employees must be trained not only for quick service and checkout, but also to know good products so they can help customers quickly. The information helps the store respond more effectively to customer questions and improve their shopping experience. This, in turn, helps control crowds and allows the store to serve more customers in less time, thus reducing the wait time for customers waiting to enter the store.
Considering the post-pandemic restrictions and requirements, employees must be trained in social distancing and handling products according to established regulations.

Consumers who find deals on their smartphones are more likely to redeem them in-store, making in-store promotional content more important than ever to mobile shoppers. However, a good offer found in the app can turn into a negative customer experience if frontline staff are not properly trained to help shoppers redeem the offer at the register. Training store employees on how to streamline the checkout process can be the best way to reverse sales directed to a competitor. Also, make sure that the store salespeople are well aware of the features and benefits of the product. Store employees must also be well versed in point of sale technology so they can serve customers faster.

All-in-1 ETP Retail POS Software – ETP Store – is easy to use, fast and reliable with touch screen technology – making it a proven retail POS solution that turns your store into a point of delight for both your end customers and your store staff.

Based on domain knowledge acquired through enabling several leading luxury and lifestyle retailers in the region to ensure the festive shopping season is merry and brilliant year after year, the ETP team has put together a series of articles that sheds light on the different factors that retailers such as you should focus on to upgrade your end customers’ omni-channel retail experience, win their loyalty, increase sales and of course, boost your holiday season profits!

Two Lefts Don’t Make a Right in Footwear Retail, Don’t You Think?

Two Lefts Don't Make a Right in Footwear Retail, Don't You Think?

Shoes are one of the most beloved items people purchase for themselves and their near and dear ones every year. In 2021, the U.S. alone imported over 2.4 billion pairs of shoes and its annual sales topped $100.7 billion in revenue. Footwear retail has changed dramatically during the recent years – where brands have to cater to customer expectations based on the latest trends and styles that consumers are looking to buy. Post the global pandemic of 2019-2020, just like other verticals in the retail industry, footwear retail too is facing uphill challenges like how to adapt to rapid consumer demand shifts from the pandemic, discounting, how to develop and implement speed to market strategies, and how to manage and replenish store inventory real-time.

Each year, footwear companies invest several million dollars in their store staff and platforms to ensure they deliver high-quality shoes in a timely manner. Amid all the changes and challenges, footwear retailers continue to survive through the use of innovative and robust strategies both online and in shoe stores. In fact, the footwear industry has one of the most robust supply chains in the world.

ETP Group has repeatedly delivered both business and technology benefits to footwear retailers across the Asia Pacific, India and the Middle East. One of the largest fashion footwear retailer in the region with a wide network of hundreds of prime locations offering a mix of local and international designs had the following business needs:

  • Inventory visibility across the supply chain
  • Scalability of different concepts and number of stores
  • User-friendly POS for faster customer service with an integrated CRM system
  • Accurate cash management at the stores
  • Recognition of loyal customers and customer profiling
  • Reduce cut-size of footwear at stores and increase the fill rate with faster inventory turns
  • Managing shop-in-shop inventory for the brand to ensure accurate replenishment

ETP V5 Omni-channel Retail Solutions implemented for the brand include ETP Store, ETP Accelerator, ETP Omni-channel Connect and ETP Integrator. The implementation seamlessly integrates all the retail processes of the brand including showroom sales, pricing, stock management, loyalty management, campaign and promotions management, repairs process, customer profiling and CRM, and cash management to name a few with their legacy ERP.

This implementation of ETP V5 delivers substantial business and technology benefits to the brand, such as –

  • A colour/size/fit matrix for managing multiple sizing as well as
  • Scanning of SKUs in pairs to avoid item mismatch at the time of billing
  • Reduced pilferage and cut-size by tagging high-value footwear
  • Fulfill online/e-commerce orders from store inventory and allow for any store returns for both in-store and online purchases
  • Have a single customer ID across all retail channels to enable unified loyalty management
  • Avoid lost sales by providing ‘endless aisle’ capability in-store to service customers better
  • Complete inventory visibility and control with seamless data integration
  • Capturing of reasons for every stock movement to analyse and provide for faster inventory turns
  • Manage promotions, gift voucher, sales return and credit notes to provide high level of customer service across all the stores
  • Manage EOSS (end of season sale) efficiently; implement promotions quickly to complement merchandise planning
  • Display of line level and header level discount during billing, educating sales staff to promote sales
  • Handle complex local tax structure across all locations using charge model functionality of ETP and track accurate cost and margins across locations
  • Manage third party brands. Handle direct delivery to stores and seamless integration with vendors for timely replenishment
  • Manage customer service levels with regards to after sales service for repairs at store level
  • Banking transaction and cash management using ETP to ensure tight control over the collections at each store location

ETP has enabled several retailers achieve greater business efficiency in their quest to be a leader in the footwear market by improving inventory visibility and control to facilitate decisions on store replenishments, and enhancing customer loyalty and experience through improved marketing and promotions.

ETP Group is the Omnichannel Partner at Phygital Retail Convention 2022, India

PRC 2022 August 24 25


The Phygital Retail Convention (PRC) 2022 – India’s largest retail intelligence event – is being held at the Westin Powai, Mumbai, India on 24th & 25th August 2022. The event aims to power the retail digital transformation in both the online and offline markets of the sixth largest economy in the world, which is complex but also rewarding to those retailers who can be highly scalable. The event is expected to attract the most prominent C-suite professionals and decision makers from some of the most exciting and iconic brands, retail and e-commerce majors from India and across the globe.

ETP is the Omnichannel Partner at #PRC2022.

ETP Group, Asia’s leading enterprise-class retail technology company, is enabling both brick and mortar as well as online retailers to embrace unified commerce and drive their brands and customer relationships in a seamless manner. ETP brings you two outstanding products – ETP V5 and Ordazzle, with localisation in 24 countries across Asia Pacific. ETP V5 includes omni-channel modules like POS, CRM, Promotions, and Analytics so you can drive more traffic to stores, have a higher fulfilment percentage, and gain customer loyalty. ORDAZZLE is an e-commerce management platform that elevates the entire e-commerce journey so you can process millions of orders/day, meet delivery SLAs, and improve margins with marketplace reconciliations. And so much more!

At #PRC2022, Mr. Veer Ahuja, Director of Solution Architecture for Ordazzle, ETPs e-commerce platform will be speaking about ‘The Journey to Amazing Customer Moments’. Catch this stimulating presentation at 04:15 pm on Day 1 of the event at the Main Hall 1.

Do visit us at the ETP Booth No. A6-A8 at the Phygital Retail Convention (PRC) 2022 to know more about how ETP can help you in elevating your retail performance and e-commerce business. Connect with the ETP team to gain insights on how to kick-off your journey to creating amazing customer experiences.

ETP Group is Platinum Sponsor at NRCE 2022, Philippines

The Philippines Retailers Association (PRA) is hosting its flagship event – the 28th National Retail Conference and Stores Asia Expo (NRCE) 2022 – the largest gathering of retail leaders, shopping centre developers, and retail service providers on 11 and 12 August 2022. The event is the go-to platform that brings top industry professionals, experts, and service providers in the Philippines together to discuss the latest trends and technological innovations needed to reset and grow the retail business in the post-pandemic era. This is the first time since 2019 that NRCE will provide large-scale networking, learning, and collaboration in a live physical manner.

#ETPatNRCE2022 – ETP is the Platinum Sponsor at NRCE 2022.

ETP Group, Asia’s leading enterprise-class retail technology company, is enabling both brick and mortar as well as online retailers to embrace unified commerce and drive their brands and customer relationships in a seamless manner. ETP brings you two outstanding products – ETP V5 and Ordazzle, with localisation in 24 countries across the Asia Pacific. ETP V5 includes omni-channel modules like POS, CRM, Promotions, and Analytics so you can drive more traffic to stores, have a higher fulfilment percentage, and gain customer loyalty. ORDAZZLE is an e-commerce management platform that elevates the entire e-commerce journey so you can process millions of orders/day, meet delivery SLAs, and improve margins with marketplace reconciliations. And so much more!

#NRCE2022At #NRCE2022, Mr. Naresh Ahuja, Chairman & CEO, ETP Group will be speaking about ‘The Journey to Amazing Customer Moments’. Catch this stimulating presentation at 10:10 am on Day 2 of the event at Main Stage 1.

This year, the event will also feature a new project – Showroom: Stores of the New Normal – inside the exhibit hall to highlight the latest store designs, equipment, featured digital apps, new technology solutions, and much more that retailers and entrepreneurs need to future-proof their stores in the new retail arena. ETP will be part of this exciting concept and will showcase its mobility solutions for both online and physical retail.

Do visit us at the ETP Booth No. 49 & 56 at NRCE 2022 to know more about how ETP can help you elevate your retail performance and e-commerce business. You could also find us at the Store of the New Normal, where you can connect with the ETP team to gain insights on how to kick off your journey to creating amazing customer experiences.

Deliver a true Omni-channel Customer Experience through the Retail Store of the Future

The retail industry has always been full of challenges. With the COVID-19 pandemic particularly highlighting these challenges, today’s market conditions combined with the fast-evolving customer expectations dictate that retailers should fast-track digital innovation and transform traditional business models.

Customer experience is the new competitive battleground, and those retailers who are able to harness the power of data and technology to enhance the customer experience are winning in this battle of growing customer loyalty and trust and gaining greater market share. Acting on customer insights and implementing changes in processes, technology, and mindset for the digitalization of customer journeys gives you the necessary momentum for long-term success in retail.


Transition to the low-touch digital store

In spite of the significant growth of the e-commerce channel, stores remain key touchpoints in the customer shopping journey and are still driving between 70% and 90% of total retail sales. In-store retention and engagement are critical to building loyalty and driving a higher volume of sales. However, your customers expect digital experiences that go beyond shopping, while always ensuring their safety.

ETP Omni-channel Retail Software supports retailers in offering convenience services, such as mPOS-enabled queue management solutions and frictionless payments. These help ensure your customers have a pleasant, minimum-touch shopping experience, and ultimately spend more. Mobile POS solutions in your stores enable you to improve customer flow and ensure safety measures like social distancing are followed.

Coupled with user-friendly, innovative retail digital transformation solutions such as Endless Aisle (digital product catalogue), in-store advance orders, and targeted promotions, you can be certain of supporting in-store digital customer journeys and improving in-store customer engagement. From development and deployment to managing periodical updates to your retail software suite, ETP’s consulting, global deliveries, and support teams will take care of every step and provide promised results.


Offer superior omnichannel shopping experiences to your customers

Retailers’ growth drivers are now more strongly linked than ever before to their capacity to integrate the new journeys of digital customers. However, many retailers still manage their offline and online sales channels in silos.

Our expert business consultants leverage our integration capabilities to help you map customer journeys and unify all of your sales channels, order management, payment processing, loyalty programs, delivery options, and more, both in-store and out-of-store. This will enable you to deliver the true omnichannel experiences that your customers expect.


Empower your workforce to succeed in its new role

As the role of the store is reinvented, in-store employees will have a part to play as personal advisors to shoppers. With ETP Mobile Store, you can give your employees access to the tools and applications they need to succeed in these roles. These will be accessible from anywhere through secure mobile terminals and cover CRM, inventory management, order management and more.

There is an ongoing competition to recruit, retain and develop the best talent, particularly among millennials, who value a great employee experience. ETP Omni-channel Retail Solutions can improve the collective knowledge and performance of your teams by facilitating better teamwork.

Additionally, retailers can avoid any skills gap resulting from high workforce turnover and give proper career perspective to their employees. The Orange Digital Academy and User Adoption Program offers flexible solutions that help you ensure your employees are trained and aware of new policies and processes, including the implications of new COVID-19 regulations.


Enhance your operations and drive growth with leading-edge technology

With consumers seeking the best of both worlds between physical and online shopping, retailers must prepare for a hybrid future. Adopting emerging technologies will help them transform their value propositions with respect to how they can improve their customer’s life, and make it easier and more fulfilling. A bold digital transformation strategy requires immense collaboration across technology ecosystems but it will help ensure success for the retail business in the long term.

Retailers typically operate a complex distributed network of business locations: offices, stores and distribution centres. At the stores, in addition to the POS, they put tablets, video, digital signs and other technologies to work simultaneously. These technologies are having a profound impact on the business performance and customer loyalty. It is crucial to ensure that the locations, channels, and devices are not operating in silos, and the data collected by each of them is not stored individually. Also, the new solutions should be able to access and understand the data stored in the legacy systems quite easily.

Balancing inventory assortments, managing orders and maintaining uniform pricing across channels requires you deploy retail technology that gives you one version of the truth about your inventory and your customers irrespective of the device or channel.

ETP Omni-channel Retail Software helps you apply more granular levels of control for specific business processes along the end-to-end integration, security and build/deploy service delivery chain. With omni-channel orchestration, you can directly determine the most preferred method of order fulfilment for each customer, personalise promotions for them based on merchandise, location, time and/or customer hierarchies, and manage third-party integrations with ERP/legacy/such other systems. This ensures you can deliver the agility and responsiveness required to enhance the shopping experience at all your business locations.

Furthermore, ETP Connect allows you to bridge your online and offline channels, costs and IT estate while ensuring that all services work in harmony with the required governance level.