Content Strategy & Planning:
Key activities:
- Develop and execute a comprehensive content strategy aligned with business goals (lead generation, customer acquisition, brand building, customer retention).
- Analyse Competition and identify content gaps and opportunities.
- Establish content calendars and workflows for various content formats (EDM’s, blog posts, ebooks, case studies, social media, website copy, etc.).
- Define content pillars and themes that resonate with target audiences.
- Potential Value and Impact:
- Increased Lead Generation: Targeted content to attract qualified leads.
- Improved Customer Acquisition: Create quality content that educates prospects and builds trust, leading to higher conversion rates.
- Enhanced Brand Authority & Thought Leadership: High-quality, valuable content that positions the company as an expert and a Thought Leader.
- Improved SEO & Organic Traffic: Strategic keyword targeting and valuable content to drive organic search visibility.
- Better Content ROI: Focused strategy ensures content efforts are aligned with business outcomes. Right content and right targetted EDM’s to get high quality leads.
Key Metrics:
- – Website traffic (overall and organic)
- – Lead generation volume and quality
- – Conversion rates from content to leads/customers
- – Domain Authority (DA) / Domain Rating (DR)
- – Keyword rankings
- – Time on page, Social media engagement
- – Content consumption metrics (downloads, views)
Content Creation & Production Supervision:
- Oversee the creation of high-quality, engaging, and informative content across all channels.
- Manage internal and external content creators (writers, designers, videographers).
- Ensure brand consistency in tone, voice, and style across all content.
- Implement content quality control processes (editing, proofreading).
- Explore and implement new and innovative content formats.
Potential Value and Impact:
- Higher Quality Content: Results in better engagement and impact.
- Increased Content Output: Efficient management ensures a consistent flow of content.
- Stronger Brand Messaging: Consistent voice and style build brand recognition and trust.
- Improved User Experience: Well-crafted content enhances user engagement and understanding.
- Cost Efficiency: Effective management of resources (internal/external) optimizes content production costs.
Key Metrics
- Content production volume
- Content quality scores (internal feedback, external reviews)
- Time-to-publish – Content repurposing rate
- Creator satisfaction (if managing a team)
Content Distribution & Promotion:
- Develop and execute content distribution strategies across relevant channels.
- Implement SEO best practices to optimize content for search engines.
- Manage social media content and engagement.
- Explore and leverage email marketing for content promotion.
Potential Value and Impact:
- Increased Content Reach & Visibility: Ensures content reaches the target audience.
- Improved Lead Nurturing: Strategic distribution guides prospects through the sales funnel.
- Enhanced Social Media Presence & Engagement: Builds community and brand awareness.
- Stronger Backlink Profile: High-quality content attracts inbound links, boosting SEO.
- Data-Driven Optimization: Performance tracking informs future distribution efforts.
Key Metrics:
- Website traffic from different channels
- Social media reach and engagement metrics
- Email open and click-through rates
- Referral traffic
- Backlink acquisition
- Lead generation from specific channels
Content Performance Analysis & Optimizatio
- Establish key performance indicators (KPIs) for content effectiveness.
- Track and analyze content performance data using relevant analytics tools.
- Identify high-performing and underperforming content.
- Implement data-driven optimizations to improve content effectiveness.
- Report on content performance to stakeholders.
Potential Value and Impact:
- Improved Content Effectiveness: Data insights lead to better content creation and distribution.
- Higher Conversion Rates: Optimized content drives more leads and sales.
- Better Resource Allocation: Focus on content that delivers the best results.
- Demonstrable ROI of Content Efforts: Data-backed reports showcase the value of content.
- Continuous Improvement: Ongoing analysis ensures content remains relevant and impactful.
Key Metrics:
- Achievement of content KPIs (lead generation, traffic, etc.)
- Improvement in key metrics over time
- Identification of successful content formats and topics
- Reduction in underperforming content
- Accuracy of reporting
Team Leadership & Development:
- Build and manage a high-performing content team (writers, designers, etc.).
- Provide coaching, mentorship, and development opportunities.
- Foster a collaborative and creative team environment.
- Ensure usage of AI for faster and better content.
Potential Value and Impact:
- Increased Team Productivity & Efficiency: Effective leadership drives better output.
- Improved Content Quality: Skilled and motivated team members produce higher quality work.
- Reduced Team Turnover: Positive work environment fosters retention.
- Scalable Content Operations: Well-managed teams can handle growing content demands.
- Stronger Internal Collaboration: Facilitates seamless content creation and distribution.
Key Metrics:
- Team performance against goals
- Project completion times
- Budget adherence
Essential Skills:
- Bachelor’s degree in communications, marketing, english, journalism, or related field.
- At least 6 years of experience writing content or copy for a B2B audience and with a technology industry.
- Excellent writing and editing skills, as well as the ability to communicate and collaborate effectively.
- Knowledge of digital marketing tactics, including SEO, email marketing and web analytics.
- Strong communication, research, and typing skills.
- Creativity, resourcefulness, flexibility, and motivation.
- Ability to understand the needs associated with a project and the target audience.
- Proficient in all Microsoft Office applications.
- Working knowledge of content management systems.
- Should submit a portfolio of published articles.
- Receptive to feedback.
- Willingness to meet deadlines.
- Industries Preferred: E-commerce, Digital Marketing Agency, Retail, Fashion Industry
