Author: Joaquim Silveira

10 Steps to Identify the Right Unified Commerce POS Solution for Retail Success

Posted on by Joaquim Silveira

In today’s rapidly evolving retail landscape, a robust and versatile Unified Commerce retail POS solution is a cornerstone for success. With omni-channel experiences becoming the norm, choosing the right POS system is no longer a mere operational decision—it’s a strategic one. Here’s a comprehensive guide to help retailers navigate the selection process and identify the best solution to achieve retail excellence.

1. Understand Your Business Needs

Before diving into the sea of POS solutions, take a step back to assess your business requirements. Consider factors such as:

  • The number of stores and their locations
  • Integration needs with existing systems like ERP, CRM, and e-Commerce
  • Inventory management complexities
  • Customer interaction points (in-store, online, or both)
  • Scalability for future growth

Having a clear understanding of your needs ensures you choose a solution that aligns with your operational goals.

2. Prioritize Omni-channel Capabilities

A Unified Commerce POS solution should seamlessly bridge the gap between in-store and online experiences. Look for features like:

  • Real-time inventory visibility across all channels
  • Click-and-collect and endless aisle functionalities
  • Unified customer profiles and loyalty programs across touchpoints

These capabilities empower your business to deliver a consistent and delightful customer experience.

3. Evaluate Ease of Use

A complex system can hinder efficiency and frustrate both employees and customers. During the selection process, prioritize solutions that:

  • Offer intuitive interfaces for quicker employee onboarding
  • Simplify checkout processes to reduce transaction times
  • Enable effortless management of discounts, promotions, and payment methods

The goal is to ensure a smooth operation with minimal learning curves.

4. Ensure Flexibility and Scalability

Your POS system should evolve with your business. Opt for a solution that:

  • Adapts to various retail formats (e.g., pop-up stores, flagship outlets)
  • Supports new payment methods like digital wallets or BNPL (Buy Now Pay Later)
  • Can handle increased transaction volumes during seasonal peaks

This ensures you’re prepared to meet both current and future demands.

5. Look for Cloud-Based Solutions

Cloud technology has transformed the retail industry, making operations more agile and efficient. A cloud-based POS solution:

  • Offers real-time updates and data synchronization
  • Reduces IT infrastructure costs and maintenance
  • Enables remote management from anywhere

Additionally, cloud-based systems are highly secure, protecting sensitive data from threats.

6. Focus on Integration Capabilities

Seamless integration with your existing tech stack is a must. Your unified commerce point of sale solution should:

  • Easily connect with ERP, CRM, and other systems
  • Enable data flow across departments for holistic business insights
  • Support APIs for custom integrations if needed

This interconnected approach ensures streamlined processes and more informed decision-making.

7. Assess Reporting and Analytics

Retail is as much about data as it is about sales. Look for a Point of sale system that provides:

  • Real-time sales tracking and performance reports
  • Customer behavior insights to drive targeted marketing strategies
  • Stock movement analysis to optimize inventory management

Rich analytics empower retailers to make smarter, data-driven decisions.

8. Consider Support and Training

A reliable support system ensures that any technical issues are resolved promptly. Assess the vendors:

  • Training resources for your team
  • Availability of round-the-clock support
  • Service level agreements for uptime and troubleshooting

This minimizes disruptions and keeps operations running smoothly.

9. Review Total Cost of Ownership

While upfront costs are essential, the long-term value matters more. Evaluate:

  • Software subscription costs (if cloud-based)
  • Hardware requirements and replacements
  • Future upgrade expenses

Choose a unified commerce POS solution that offers a competitive balance between cost and features.

10. Seek Vendor Expertise

Finally, consider the vendor’s track record and expertise in the retail industry. A provider with a deep understanding of retail challenges can guide you in maximizing the system’s potential.

 

Why ETP Unify Cloud POS is Your Perfect Retail Partner

If you’re looking for a cutting-edge solution that ticks all the boxes, ETP Unify Cloud POS is the answer. Designed for modern retailers, it excels in omni-channel integration, ensuring seamless customer experiences across physical and digital touchpoints. With real-time inventory visibility, an intuitive interface, and robust analytics, ETP Unify Cloud POS empowers your team to deliver outstanding results effortlessly. Moreover, its cloud-based architecture guarantees data security and operational agility while minimizing costs.

A powerful, cloud-native platform, ETP Unify Cloud POS is not just a tool—it’s your strategic partner for navigating the complexities of unified commerce and achieving retail success. 

Book an ETP Unify demo and transform your business today!



Explore Key Drivers of Global Growth and the Power of ETP Unify

Posted on by Joaquim Silveira

The global retail industry has undergone a major shift in the past decade, especially due to the COVID-19 pandemic. Fueled by the pandemic and other factors, including technological advancement, evolving consumer behaviours, a new business model. This means retailers and business owners should evolve as well to meet the changing trends. Yet, some are struggling to do so. In Germany, for example, online sales grew 23.0 percent per year from 2019 to 2020, while offline sales rose just 3.6 percent annually.

Key Drivers of Global Retail Growth

  • Technological Advancements: 

The integration of artificial intelligence, advanced data analytics, and automated systems is significantly reshaping the landscape of retail operations. Retailers are now able to offer highly personalized shopping experiences tailored to individual preferences through sophisticated algorithms that analyze consumer behavior. Furthermore, the implementation of automation in supply chain management ensures a more streamlined process, reducing delays and improving inventory accuracy. This technological revolution not only enhances customer satisfaction but also enables retailers to optimize their operations, leading to increased efficiency and profitability in an increasingly competitive market.

  • e-Commerce Expansion: 

The online shopping landscape is booming, and it’s transforming what consumers expect from shopping —  a fast, reliable, and convenient experience. In response, retailers are enthusiastically embracing omni-channel strategies, skillfully weaving together the convenience of digital interactions with the tactile enjoyment of in-store visits. This approach creates a fluid and engaging shopping journey, allowing customers to effortlessly navigate between their favorite physical stores and immersive online environments, enhancing their overall retail experience.

  • Rising Consumer Spending:

Emerging markets, illuminated by the glow of increasing disposable incomes, are sparking a vibrant demand for a diverse array of products and services. This burgeoning trend emphasizes the critical need to delve deep into the unique cultural nuances and preferences of each region, allowing businesses to craft their offerings with precision and flair to resonate with local consumers.

  • Focus on Sustainability: 

Shoppers are increasingly embracing eco-conscious products and championing ethical practices in their purchasing decisions. Retailers who integrate sustainable strategies into their operations are not merely satisfying these evolving consumer preferences; they are also paving the way for lasting growth in an ever-changing marketplace. This shift toward sustainability signifies a profound commitment to both the planet and future profitability, highlighting a transformative approach to business that resonates deeply with today’s conscientious consumers.

  • Enhanced Customer Experience: 

The transition to customer-centric strategies, fueled by cutting-edge technologies such as augmented reality (AR) and virtual reality (VR), is revolutionizing how brands connect and engage with their audiences. This dynamic shift is creating immersive experiences that draw customers into a world where they can interact with products and services like never before, forging deeper emotional connections and enriching the overall brand experience.

The Role of ETP Unify in Driving Retail Success

ETP Unify is a powerful, cloud-native Unified Commerce Retail Platform crafted to equip retailers with the tools they need to conquer industry challenges and harness essential growth drivers. By seamlessly connecting online and offline operations, it creates a harmonious experience that delights both retailers and their customers, ensuring a smooth and engaging journey through every touchpoint of the shopping experience.

1. Real-Time Inventory Management

With ETP Unify, retailers can achieve real-time visibility of their inventory across all channels. The inventory management system capability ensures that stock levels are optimized, enabling businesses to prevent overstocking or stockouts. The system’s centralized approach allows for better inventory mgmt and planning and responsiveness to changes in consumer demand.

2. AI-Driven Business Insights

ETP Unify integrates advanced analytics and AI-powered tools to deliver actionable insights. These insights help retailers understand customer preferences, predict buying behavior, and identify trends that can shape their strategies. For example, by analyzing sales data, retailers can refine product assortments and launch targeted promotions to drive engagement and revenue.

3. Seamless Omni-channel Integration

One of ETP Unify’s standout features is its ability to unify the customer experience across multiple touchpoints—be it in-store, online, or through mobile apps. This omni-channel capability ensures that customers can browse, buy, and return products effortlessly, no matter which channel they choose. Consistency across channels strengthens customer trust and loyalty.

4. Accelerated Checkout Processes

The platform offers innovative solutions like mobile POS (mPOS) and self-checkout systems that enhance the in-store experience. By reducing checkout wait times and streamlining payment processes, ETP’s unified commerce platform – ETP Unify helps create a frictionless shopping journey, boosting customer satisfaction.

5. Supporting Sustainability Goals

Retailers increasingly face pressure to adopt sustainable practices. ETP Unify aids this by offering tools to optimize resource utilization. Efficient stock management reduces waste, while the ability to forecast demand minimizes overproduction. These features align with consumer demands for ethical and eco-conscious business practices.

6. Personalization at Scale

With data gathered through customer interactions across touchpoints, ETP Unify enables retailers to personalize their offerings. From tailored marketing campaigns to product recommendations, this personalized approach enhances customer experiences, increasing retention and brand loyalty.

7. Scalability for Future Growth

ETP Unify is designed to support retailers as they grow. Its adaptable architecture can scale alongside businesses, accommodating expansions to new markets, additional stores, or an increase in online traffic. This flexibility ensures that the platform remains a reliable partner in long-term success.

ETP’s unified commerce retail platform — ETP Unify goes beyond being a technological tool; it acts as a strategic enabler that equips retailers with the agility and insight needed to excel in today’s dynamic retail landscape. By centralizing operations, simplifying processes, and enhancing customer engagement, ETP Unify empowers retailers to unlock growth and lead the industry into the future.

Harnessing Retail Data Analytics for Business Growth

Posted on by Joaquim Silveira

Retail data analytics involves the process of collecting, analyzing, and interpreting data related to retail operations. This data can come from various sources such as sales transactions, customer feedback, inventory levels, and even social media interactions.

By understanding and utilizing this data, retailers can make informed decisions that enhance customer experiences, optimize inventory management, and ultimately drive business growth. Data analytics allows retailers to identify trends, predict future sales, and tailor marketing efforts to meet the specific needs of their target audience.

Key Metrics to Track for Retail Success

To achieve success in retail, it’s essential to monitor key metrics that provide insights into various aspects of the business. Some of the most important metrics include sales per square foot, inventory turnover rate, and customer lifetime value.

Sales per square foot measures the efficiency of your retail space in generating revenue. Inventory turnover rate helps in understanding how quickly products are sold and replaced, indicating the effectiveness of inventory management. Customer lifetime value (CLV) provides an estimate of the total revenue a business can expect from a single customer over the course of their relationship. Tracking these metrics helps retailers make data-driven decisions to improve their operations and profitability.

How SAAS Solutions Enhance Retail Data Analytics

Software-as-a-Service (SAAS) solutions have revolutionized retail data analytics by providing accessible, scalable, and cost-effective tools for data management and analysis. These solutions enable retailers to collect and analyze vast amounts of data in real-time, offering actionable insights that can drive business growth.

SAAS platforms often come with advanced features such as machine learning algorithms, predictive analytics, and customizable dashboards. These tools allow retailers to identify patterns, forecast demand, and personalize customer experiences more effectively. By leveraging SAAS solutions, retailers can stay ahead of the competition and respond quickly to changing market conditions.

How ETP Unify Helps with Data Analytics

ETP Unify is a powerful SAAS platform that helps retailers harness the power of data analytics. With its advanced analytics capabilities, ETP Unify enables retailers to gain deep insights into their operations and make data-driven decisions. The platform provides real-time dashboards, customizable reports, and predictive analytics tools that empower retailers to optimize their strategies and drive growth.

Furthermore, ETP Unify integrates seamlessly with existing systems, allowing retailers to consolidate data from multiple sources and gain a holistic view of their business. This integration eliminates data silos and ensures that retailers have access to accurate and up-to-date information. By leveraging ETP Unify, retailers can unlock the full potential of their data and achieve sustainable business growth.

Future Trends in Retail Data Analytics

The future of retail data analytics is poised to be shaped by several emerging trends. One of the most significant trends is the increasing use of artificial intelligence (AI) and machine learning to enhance data analysis and decision-making processes. AI can help retailers predict consumer behavior, automate inventory management, and optimize pricing strategies.

Another trend is the growing importance of omnichannel data integration, where retailers combine data from various channels, such as online stores, physical stores, and social media, to gain a comprehensive view of their customers. Additionally, privacy and data security will continue to be a critical focus, as retailers must ensure that they are handling customer data responsibly and complying with regulations. By staying attuned to these trends, retailers can harness the full potential of data analytics to drive business growth and innovation.

Omni-channel Retailing: Best Practices for Seamless Customer Experience

Posted on by Joaquim Silveira

Omni-channel retailing represents a significant paradigm shift in the retail industry. Unlike multi-channel retailing, which offers multiple separate channels for customers to engage with a brand, omni-channel retailing integrates these channels to provide a cohesive and seamless customer experience. This approach ensures that whether a customer is shopping online from a mobile device, a desktop, or in a brick-and-mortar store, the experience is consistent and interconnected.

By adopting omni-channel strategies, retailers can meet the evolving expectations of consumers who demand flexibility and convenience. This shift is not just about technology but also requires a rethinking of business processes, customer engagement strategies, and data integration.

Key Components of an Effective Omni-channel Strategy

An effective omni-channel strategy hinges on several key components. Firstly, having a unified customer database is crucial. This allows retailers to track customer interactions across various touchpoints and personalize their experience. Secondly, seamless integration of inventory management systems ensures that customers have real-time information on product availability, regardless of the channel they are using.

Additionally, consistent branding and messaging across all channels help in building a cohesive brand image. Implementing robust analytics tools to gather insights from customer data can also drive more informed decision-making. Lastly, training staff to handle omni-channel interactions ensures that the service quality remains high across all platforms.

Leveraging SAAS Platforms for Omni-channel Retailing

SAAS (Software as a Service) platforms play a pivotal role in the success of omni-channel retailing. These platforms offer scalable solutions that can integrate various retail channels, streamline operations, and provide valuable customer insights. By leveraging SAAS platforms, retailers can reduce the complexity of managing multiple systems and focus on enhancing the customer experience.

Features like cloud-based inventory management, customer relationship management (CRM), and point of sale (POS) systems are essential components of a robust SAAS platform. These tools enable real-time data synchronization across channels, ensuring that customers receive accurate and up-to-date information, which is crucial for maintaining a seamless shopping experience.

Best Practices for Creating a Seamless Customer Journey

Here are some best practices for achieving a seamless omni-channel customer experience:

  • Customer-Centric Approach At the heart of any successful omni-channel strategy is a deep understanding of customer behavior. Retailers need to gather data from every interaction—whether it’s browsing online, interacting via mobile apps, or purchasing in-store—to create personalized experiences that resonate with their audience. Analyzing customer data helps identify preferences, anticipate needs, and offer relevant recommendations. Retailers can use this information to tailor marketing campaigns, enhance customer service, and build long-term loyalty.
  • Unified Technology Infrastructure To manage the complexities of an omni-channel approach, retailers must ensure they have a robust and centralized technology infrastructure. Integration of various systems—like Customer Relationship Management (CRM), Enterprise Resource Planning (ERP), and Point-of-Sale (POS)—is crucial to streamlining operations. This integration enables real-time data sharing across channels, providing a unified view of customer interactions and inventory levels. Investing in scalable and flexible technology solutions ensures the infrastructure can adapt to evolving business needs and market trends.
  • Inventory and Supply Chain Management Effective inventory and supply chain management is critical for omni-channel retail success. Real-time inventory visibility enables retailers to avoid stockouts or excess inventory across channels. Implementing advanced analytics and automation tools can optimize demand forecasting, inventory allocation, and replenishment processes. Efficient order fulfillment processes—like click-and-collect or ship-from-store—can significantly improve customer satisfaction. Additionally, leveraging technologies like RFID and IoT can enhance inventory tracking and management.
  • Mobile Optimization With the increasing use of smartphones for shopping, optimizing mobile experiences is essential. Retailers should ensure their websites and apps are mobile-friendly, providing a seamless browsing and purchasing experience on all devices. Key elements of mobile optimization include responsive design, fast loading times, intuitive navigation, and secure payment options. Incorporating features like mobile wallets, personalized push notifications, and mobile-exclusive promotions can enhance the mobile shopping experience and drive engagement.
  • Social Media Integration Leveraging social media platforms for marketing and customer engagement can enhance the omni-channel experience. Retailers can use social media to promote products, offer personalized recommendations, and interact with customers in real-time. By integrating social media with e-commerce platforms, retailers can enable social shopping features like shoppable posts, live streaming, and user-generated content. Engaging with customers through social media also provides valuable insights into their preferences, behaviors, and sentiments, helping retailers refine their strategies.
  • In-Store Experience While online shopping continues to grow, physical stores remain crucial for building brand connections and offering unique customer experiences. Retailers should focus on creating engaging in-store environments that complement their online presence. Strategies include offering experiential retail, such as interactive displays, product demonstrations, and personalized consultations. Leveraging in-store technologies like digital kiosks, mobile POS systems, and beacons can enhance the shopping experience. Additionally, integrating online and offline channels—such as buy online, pick up in-store (BOPIS)—provides customers with convenient options and drives foot traffic.
  • Consistent Branding and Messaging Maintaining consistent branding and messaging across all channels is vital for a cohesive omni-channel experience. Customers should recognize your brand and receive the same level of service, whether they are shopping online or in-store. Developing a unified brand voice and visual identity ensures consistency in marketing communications, product presentations, and customer interactions. Implementing cross-channel marketing campaigns and personalized content strategies reinforces brand recognition and builds trust with customers.

Why ETP V5 is the Best Solution for Omni-channel Retailing

ETP V5 stands out as an exceptional solution for omni-channel retailing due to its comprehensive and integrated features. It provides end-to-end solutions that cover everything from inventory management and CRM to POS and analytics. The platform is designed to deliver a unified and seamless experience across all retail channels, ensuring that customers have a consistent experience regardless of where they interact with the brand.

One of the key strengths of ETP V5 is its ability to provide real-time data synchronization, which is crucial for accurate inventory management and customer insights. Moreover, the platform’s robust analytics tools enable retailers to make data-driven decisions and personalize the shopping experience effectively. With its scalable and flexible architecture, ETP V5 can adapt to the evolving needs of retailers, making it the best solution for omni-channel retailing.

The Impact of Automation on Retail Efficiency and Customer Satisfaction

Posted on by Joaquim Silveira

In today’s fast-changing retail environment, efficiency and customer satisfaction are no longer just dreams—they are essential success measures. Automation, with its ability to make operations more efficient and improve the shopping experience. Through the use of sophisticated technologies, retailers can make their processes more efficient, save costs, and provide a smooth, personalized experience to their customers. Leading this revolution is ETP Group, the premier unified commerce solutions company, with cutting-edge automation solutions through ETP Unify that enable e-Commerce companies and retailers businesses to thrive in this dynamic environment.

The Evolution of Retail Automation

Retail automation is not new. From barcode scanning to self-service checkout, retailers have been utilizing technology to simplify processes for years. But more recent developments have propelled automation to unprecedented levels, incorporating it into nearly every aspect of retailing. This revolution is fueled by a number of factors:

  1. Technological Advancements: The rise of artificial intelligence (AI), machine learning, and the Internet of Things (IoT) has paved the way for sophisticated automation solutions.
  2. Consumer Expectations: Modern consumers demand seamless, personalized, and speedy shopping experiences, pushing retailers to adopt automation.
  3. Competitive Pressure: In a highly competitive market, efficiency and customer experience are key differentiators.

 

Enhancing Retail Efficiency through Automation

Efficiency is the foundation of effective retail operations. Automation powerfully enhances this by:

  1. Streamlining Inventory Management: Automated inventory systems track stock levels in real-time, predict demand, and manage reorders. This reduces the risk of overstocking or stockouts, optimizing inventory levels and reducing carrying costs.
  2. Optimizing Supply Chain: Automation enhances supply chain visibility, enabling retailers to monitor shipments, manage logistics, and ensure timely deliveries. This reduces lead times and enhances overall supply chain efficiency.
  3. Improving Workforce Management: Automated scheduling and time-tracking systems help retailers manage staff more effectively, ensuring optimal staffing levels and reducing labor costs.
  4. Streamlining POS Systems: Automated Point of Sale (POS) systems expedite transactions, reduce errors, and improve the overall checkout experience. These systems also provide valuable data insights into customer behavior and sales trends.

 

Elevating Customer Satisfaction through Automation

Customer satisfaction is paramount in retail, and automation plays a pivotal role in enhancing it:

  1. Personalized Shopping Experience: Automated AI allows retailers to provide customized recommendations based on customer history and preferences. This makes the shopping experience more engaging and relevant.
  2. Improved Service: Automated solutions, including self-service checkouts and mobile payment technology, speed up the checkout process, cutting waiting times and making customers’ lives easier.
  3. Effective Customer Support: AI-driven customer support tools and chatbots give instant answers to customers’ questions, providing timely and effective support.
  4. Consistency Across Channels: Automation provides consistency in the shopping experience across all channels, be it in-store, online, or through mobile apps. Omnichannel consistency translates into higher customer loyalty and satisfaction.

 

Introducing ETP Unify: A Game-Changer in Retail Automation

We at ETP Group recognize the revolutionary potential of retail automation. With our lead offering, ETP Unify, we assist retailers in unlocking that potential to the maximum. ETP Unify provides a full range of automation solutions that promote efficiency and drive customer satisfaction:

  1. Unified Commerce Platform: ETP Unify consolidates multiple retail operations such as inventory, supply chain, POS, and customer relationship management (CRM) into one integrated platform. This consolidation improves operational effectiveness and delivers a comprehensive view of the business.
  2. Real-time Data Insights: ETP Unify uses AI and machine learning to deliver real-time data insights. Retailers can make decisions based on accurate, current information to improve their operations and enhance customer experiences.
  3. Seamless Integration: ETP Unify integrates seamlessly with the current systems so that business operations are not affected to any significant extent. The adaptability makes it easy for retailers to grow and expand according to the shifting customer demands.
  4. Enhanced Customer Engagement: With ETP Unify, retailers can provide customized experiences, effective customer service, and uniform service on all channels. This degree of engagement creates customer loyalty and satisfaction.

Automation is transforming the retail sector, enhancing efficiency and customer satisfaction. While retailers work to master this fast-changing environment, they need to adopt automation tools such as ETP Unify to remain competitive and cater to the changing needs of today’s consumers. Automation allows retailers to simplify operations, maximize supply chains, and optimize customer experiences while helping them thrive in a digitally changing world.

At ETP Group, we are dedicated to driving this change and assisting retailers in unlocking the full potential of automation for a prosperous and sustainable future.

ETP Group is the Unified Commerce Partner at the Retail Leadership Summit 2025, Mumbai

Posted on by Joaquim Silveira

Booth No.: D3
Bombay Exhibition Centre, Mumbai
27th and 28th Feb, 2025

The countdown begins for the much-anticipated Retail Leadership Summit 2025, and we at ETP Group are thrilled to be a Unified Commerce Partner for this monumental event. Set to take place on the 27th and 28th of February 2025 at the Bombay Exhibition Centre in Mumbai, the summit promises to be an extraordinary convergence of industry leaders, innovators, and visionaries.

Join Us at the Summit

We invite all attendees to visit our Booth No.: D3 at the Bombay Exhibition Centre, Mumbai to learn more about ETP Group’s transformative solutions and how they can transform retail operations. Our team of experts will be on hand to provide demonstrations, answer questions, and discuss how we can help retailers achieve their goals.

What to Expect

At the summit, attendees will have the opportunity to engage with our team of experts and discover how ETP Group’s advanced unified commerce solutions can revolutionize their businesses. We will showcase our latest offerings, designed to integrate online and offline channels seamlessly, optimize inventory management, and provide real-time insights to drive strategic decision-making.

About ETP Group

ETP Group is a leading Unified Commerce Software company with a 36-year track record of delivering enterprise-class retail technology solutions. Market-leading retailers in Asia Pacific use ETP across hundreds of thousands of employees, over 500 brands, and across 24 countries.

ETP’s comprehensive AI-powered solution suites, ETP Unify and Ordazzle, encompass a broad spectrum of e-commerce and retail functionality, from POS, CRM, OMS, PIM, Unified Inventory to Unified promotions, Logistics management, and seamless integration with marketplaces and e-commerce platforms. ETP’s Unified Commerce Retail Platforms create a frictionless and consistent shopping experience for consumers across all channels, wherever, whenever, and however they choose to shop.

ETP’s strength lies in its ability to provide robust and innovative retail solutions built with the most scalable and secure technology, MACH architecture, and beautiful UI design. ETP’s “asset-light” solutions minimise IT administrative costs, enabling businesses to focus on growth and strategic initiatives.

Stay Connected

Follow us on our social media channels for live updates, insights, and behind-the-scenes glimpses from the summit. Stay tuned for exciting announcements and exclusive content as we gear up for this landmark event.
Join us at the Retail Leadership Summit 2025 and be part of the future of retail!

Gynoveda Goes Live with ETP Unify to Accelerate its Retail Digital Transformation Journey

Posted on by Joaquim Silveira

Gynoveda Goes Live with ETP Unify to Accelerate its Retail Digital Transformation Journey

ETP Group is proud to announce the successful Go-Live of our comprehensive unified commerce platform, ETP Unify, at Gynoveda — India’s first Ayurveda Fertility Clinic chain. Gynoveda, an iconic women’s health brand and renowned D2C player, has partnered with ETP Group to transition from D2C to physical retail, leveraging digital transformation enabled by ETP Unify. Gynoveda combines Ayurveda, Technology, Content, and Community to support women’s healthcare.

The ETP and Gynoveda teams came together, embodying our shared passion & commitment to enhancing customer experience & boost operational efficiency.

Gynoveda will leverage ETP Unify to streamline its retail operations, enhance customer experience, and achieve seamless integration across all sales channels. This partnership marks a significant step forward in revolutionizing women’s health retail with cutting-edge technology.The ETP Unify solution implemented at Gynoveda encompasses a comprehensive suite of modules, including Store Front, Store Administration, Inventory, Pricing Management, Promotions, CRM, Reporting, Product Information Management, and Dashboards. By leveraging these modules, Gynoveda will benefit from:

  • Centralized customer data management for a unified and seamless customer experience
  • Real-time inventory availability to optimize fulfillment
  • Data integrity and scalability with a single source of truth across all operations
  • Enhanced operational efficiency across both front-end and back-end processes, improving supply chain performance
  • Ongoing and Enhanced Customer Engagement, enabling an O2O2O (offline to online to offline) retail strategy through digital receipts
  • Real-time KPI Monitoring to drive productivity and informed decision-making

The next phase has also been embarked upon. This includes unifying customer experience across offline and digital platforms.  

 

“We chose ETP to unify customer experience across our physical and digital channels, ensure reliable data for efficient supply chain management, and meet statutory compliances. In ETP, we found a partner with a strong understanding of both retail and e-commerce, experience working with large and respected conglomerates, and a history of achieving business objectives. We aspire to grow our business to a similar level and believe this partnership with ETP will be instrumental in achieving that goal.” 

Vishal Gupta
CEO & Co-founder, Gynoveda

 

“We are excited to welcome Gynoveda to the ETP family. This collaboration is a testament of our commitment to empowering brands with cloud-native, scalable, and transformative unified commerce solutions. We look forward to supporting Gynoveda in their mission to revolutionize women’s health retail,”

Naresh Ahuja
Chairman & CEO, ETP Group

About Gynoveda:

Gynoveda is an innovative company dedicated to transforming women’s health through personalized and natural solutions. With a strong focus on customer well-being and scientific research, Gynoveda offers a range of products and services that cater to the unique health needs of women.

About ETP Group

ETP Group is a leading Unified Commerce Software company, with a 36-year track record of delivering enterprise class retail technology solutions. Market-leading retailers in Asia Pacific use ETP across hundreds of thousands of employees, over 500 brands and across 24 countries.

ETP’s comprehensive AI powered solution suites, ETP Unify and Ordazzle, encompass a broad spectrum of e-commerce and retail functionalities, from POS, CRM, OMS, PIM, Unified Inventory to Unified promotions, Logistics management and seamless integration with marketplaces and e-commerce platforms. ETP’s Unified Commerce Retail Platforms creates a frictionless and consistent shopping experience for consumers across all channels, wherever, whenever, and however they choose to shop.

ETP’s strength lies in its ability to provide robust and innovative retail solutions built with the most scalable and secure technology, MACH architecture and beautiful UI design. ETP’s “asset-light” solutions minimize IT administrative costs, enabling businesses to focus on growth and strategic initiatives.

Creating Engaging Customer Journeys in the Digital Age with ETP Unify

Posted on by Joaquim Silveira

Creating Engaging Customer Journeys in the Digital Age with ETP Unify

In today’s fast-paced digital landscape, creating engaging customer journeys is essential for businesses to stay competitive and foster customer loyalty. As a leading unified commerce software solutions company, ETP Group understands the importance of seamless and personalised customer experiences. In this blog, we will explore how to create engaging customer journeys in the digital age and how ETP Unify can help you achieve this goal.

Understanding the Modern Customer

To create an engaging customer journey, it is crucial to understand your audience. Conduct thorough research to identify your target audience’s needs, preferences, and behaviors. Utilise customer relationship management software (CRM) and data analytics to gain insights into their motivations and pain points. By leveraging these insights, businesses can tailor their offerings to meet customer expectations effectively.

Personalisation and Customisation

  • Personalized Customer Experiences: ETP Unify empowers businesses by creating a unified view of each customer. By merging data from various channels, businesses get a complete picture of customer preferences, purchase history, and behavior. This allows for more effective marketing campaigns, targeted promotions, and relevant product recommendations, ultimately boosting sales and fostering customer loyalty. With a deep understanding of each customer’s needs, retailers can offer personalized service and support across all platforms, resulting in enhanced customer satisfaction and higher conversion rates.
  • Personalized Experiences: ETP Unify aggregates customer data from all touchpoints such as websites, apps, social media, and physical stores into a single profile. It utilizes this data to provide personalized product recommendations and offers, increasing customer engagement and driving sales. Additionally, it enables targeted marketing efforts like customized email campaigns and promotions tailored to customer preferences and behaviors.

Omni-channel Experience

In the digital age, it’s essential for customers to experience seamless transitions across multiple channels, be it websites, social media, mobile apps, or physical stores. ETP Unify’s unified commerce platform provides a real-time, unified view of inventory across all channels (online, in-store, and warehouse), which prevents out-of-stocks and allows for flexible fulfillment options like BOPIS and curbside pickup. This ensures accurate and consistent information regardless of where the customer interacts with the brand. Moreover, ETP Unify offers consistent pricing and promotions across all channels, helping avoid confusion and build customer trust.

Efficient Logistics and Supply Chain Management

  • Seamless Logistics and Supply Chain Management: ETP Unify offers a streamlined approach to managing logistics and supply chains, ensuring timely and accurate deliveries that enhance customer satisfaction and build trust. With ETP Unify’s Logistics Integration module, businesses can optimize their logistics processes through seamless connections with leading providers like DHL, FedEx, and Ninjavan. This integration enables the downloading of essential logistics documents such as invoices, shipping manifests, and shipping labels.
  • Integrated Logistics Providers: ETP Unify is pre-integrated with over 60 different shipping carriers across multiple continents, facilitating smooth transitions between your operations and consumers. It also supports the creation of non-integrated shipping carriers.
  • Effortless Order Management: From picking and packing to labeling and shipping, ETP Unify allows businesses to manage all logistics operations from a single platform. Once products are packed, the logistics provider is promptly notified of the upcoming delivery.
  • Efficient Document Management: Businesses can effortlessly download shipping labels and manifests directly from ETP Unify without needing to manually retrieve them from carriers or channels.
  • Real-Time Order Tracking: ETP Unify provides real-time updates on the status of orders, from picking to packing to shipping. It enables businesses to track multiple orders across different marketplaces and carriers simultaneously, ensuring timely delivery of products at all times.

Retail Store Inventory Management 

  • Real-Time Inventory Management: Effective inventory and POS system management is crucial for a seamless customer journey. ETP Unify offers real-time inventory visibility across all locations, including stores, warehouses, and online channels. This unified view helps prevent stockouts and overstocking, enabling efficient order fulfillment which maximizes sales and minimizes losses.
  • Optimized Inventory Allocation: ETP Unify allows retailers to strategically allocate inventory based on demand and location. This ensures that products are available where and when customers need them, enhancing sales and reducing inventory holding costs.

Creating engaging customer journeys in the digital age requires a deep understanding of your audience, personalised experiences, seamless omni-channel integration, efficient logistics, and continuous improvement. ETP Unify, with its comprehensive suite of unified commerce retail solutions, empowers businesses to deliver exceptional customer experiences at every touchpoint. By leveraging ETP Unify’s capabilities, businesses can build lasting customer relationships, drive loyalty, and achieve sustainable growth in the digital age.

Incorporating ETP Unify into your customer journey strategy ensures that you stay ahead in the competitive landscape, providing customers with the best client relationship management software and a seamless, engaging experience. Let’s embrace the digital age and create unforgettable customer journeys together.