4 Reasons To Partner With ETP


  • Omni-channel expertise to widen your resources and capabilities to reach customers

Partnering with Asia’s leading  omni-channel technology provider brings to the table retail solutions and software backed by  domain expertise, as well as experience in strategy, consulting and implementation to improve the bottomline of  your SME and large-sized enterprise-class retailers. So you can widen your range of services and add to your basket of offerings.

  • Your partner should have strengths that complement yours.

We look forward to growing with our channel partners in the business environment. Our proven best practices gained from years of experience has leading retailers in the region put their trust in us.

  • Steady and firm partnership. 

All brands, companies or customers are all now looking to have a nucleus or point of origin to enhance their business processes and combat  their challenges. Our affiliation allows us to meet all ends from a retailer or a customer’s perspective. With the domain expertise that each solutions provider has, joining hands to work closely for better results is the only way forward that the customers will expect from us. 

  • Scalability & Growth Focus . Common Goal.

Partners help us bring  stability to our businesses and fill gaps that might exist in terms of knowledge, implementation and expertise.  Two thinking brains and expertize coming together will land up creating an ecosystem beneficial for all engaged parties: ETP, channel partner and our customers.


How to Avoid Poor Inventory Management


Nearly 81% of consumers experienced an “out-of-stock” situation in the past 12 months, resulting in lost sales for retailers and lots of disappointment for in-store shoppers. Globally, retailers recorded losses of a whopping $1.75 trillion due to mismanaged inventory


We don’t want to be too hyperbolic here, but poor inventory management could cost you your business.

That’s why it’s important to recognize that this kind of fundamental problem would negatively affect your bottom line and business growth long-term.


But how do you know if you’re managing your inventory properly?


Poor Inventory Management Symptoms

Depending on your industry, there are many signs your inventory management is bad and getting worse.

Here are the most obvious symptoms of poor inventory management:

A high cost of inventory

Consistent stockouts

A low rate of inventory turnover

A high amount of obsolete inventory

A high amount of working capital

A high cost of storage

Spreadsheet data-entry errors

Shipping the wrong items to customers

Lost customers

Imbalanced lead times

Of course, there are usually many factors that help produce these negative symptoms, but all of them have a root connection to the way you manage your inventory.


What causes poor inventory management?


Causes of Poor Inventory Management

Spreadsheets and manual inventory tracking

Manual inventory management practices such as using Excel is usually the first tool small-to-medium sized businesses use to manage their inventory. While spreadsheets and the likes work fine in the beginning when you’re a small operation, they can quickly lead to crippling issues.


In the same way, manual inventory tracking and stocktaking can be suitable for small businesses but again become time-consuming and erroneous as your company grows. Not only does this impact your business’s ability to foster growth, but data errors can also have snowballing effects.


For example, there may be a wrong quantity recorded in an SKU. As a result you order 1000 units instead of 100. If this 1000 does not sell, this becomes wasted capital and can have very costly implications for the business.


Large inventory volumes

Large volumes of inventory can lead to management nightmares as they can cut into your profits. Most businesses have 20 to 40% of their working capital tied up in inventory stock. Inventory reduction is difficult to do, but it is essential if you want to go from poor inventory management to great inventory control and management. Here’s how you can reduce your stock.


Inadequate forecasting

If you are not using accurate data to identify sales trends, best-selling items, customer behavior and more, you’ll either order too much and experience the problems of excess inventory stock, or order too little and experience stockouts and lost customers. With accurate reports, you can better forecast your customer’s future behavior and order accordingly to meet customer demand.


Cryptocurrency Point-of-Sales. Is it worth the time?


To coin a craze: Cryptocurrencies are a 2017 thing.  Sure, people aren’t talking about them as much anymore but does that mean that the bubble has burst? Or are these companies finally finding value in the real world? The answer is yes, a lot of these companies have started real-life implementation with proof of stake helping to add indispensable value. A new trend in 2019 has been the rise of Cryptocurrency point-of-sales systems. Today we will read about what these new systems are and how big a part they could play in the future of retail.


What is a cryptocurrency and how can it make the world better?

Cryptocurrency is digital cash for the digital age. It’s similar to regular money but it’s digital-only, so there are no bills or coins to carry around. Cryptocurrencies have the potential to make the world better by letting any two people in the world exchange money directly, without involving a financial institution or government. This will mean more equality of opportunity for those without access to traditional financial services, like bank accounts and credit cards. In addition, the blockchain technology that makes cryptocurrencies possible is being used in novel new ways to improve the world. Examples include blockchains that help verify, identity, manage healthcare records, validate ownership, and even accelerate research on diseases like cancer, Alzheimer’s, and tuberculosis.


Point-of-Sales in Cryptocurrency 

Firstly it’s important to establish the use case for these point-of-sales systems. If vendors are not willing to accept crypto as a mode of payment then there is simply no scope for these systems. Some major retailers in developed nations have started to accept cryptocurrency as a form of payment. Starbucks and a Spanish coffee chain, Nostrum, announced that it would allow its coffee-drinking customers, to pay for their coffee in cryptocurrency (in select countries). The number of retailers who are open to this change will only grow in the next few years. Subway, one of the biggest players in the fast-food industry have started accepting bitcoin in some countries.  


Why adopt if it isn’t mainstream?

The cryptocurrency market is estimated to become a 1 trillion dollar market by 2025. Even if half that estimate is reached then we are about to see a lot of growth in this space. While companies like  PundiX and DoshEX have started rolling out Crypto card machines the space is still young and competition isn’t fierce. The advantage of getting in early and becoming an industry leader is invaluable. 


Is the Asia-Pacific Retail market ready for adoption? 

The volatility of the cryptocurrency market reduces its use as a medium of exchange. Having said that, countries like China have already started coming out with their own stable cryptocurrency which is pegged to the dollar. The Singapore Government has actually had trials with a few different blockchain technologies with the aim of digitizing the economy as a whole. 

While other countries like India, who had initially banned crypto entirely have now loosened their stance on the subject with it being officially legalized again in late 2019. 

Who are the ones already doing this? 

The adoption of cryptocurrency is currently widespread in Venezuela where the value of their own national currency has been on a downward spiral. The people of Venezuela have resorted to this ‘digital currency’ or cryptocurrency since it’s the easiest store of value of their money. Convenience store owners, petrol pump owners and a lot of other retailers have also now started accepting bitcoin and other currencies.


The Importance of Being a Forward Thinker in Retail

You’ve undoubtedly heard that it’s a good thing to think outside the box. But what exactly does that mean, and how can it save your business the test of time?

In layman’s terms, thinking outside the box simply means to be innovative. Managing to think differently to your counterparts will ensure that you and your business stay ahead of the curve. As a

retailer, here’s why you need to think outside the box and how it can help you stay ahead of your competition

Changing Technologies

Technology has already transformed the retail industry beyond recognition – now, almost every customer is an online customer, from your teenage child to your aging parents. The end-to-end customer journey now includes online research and product comparison, and complaining about a product or service is as easy and public as sending a tweet or Facebook comment, prompting immediate action before reputational damage occurs. Where once businesses compete on price and availability, they now compete for search engine rankings and five-star customer reviews.


Increased Customer Expectation

The latest figures from Ovum’s global research into omni-channel customer engagement show businesses appear to be going backward in meeting customer expectations, despite efforts to move forward.

What is required is a massive cultural shift to center the organization on the customer and to deliver relevance throughout every customer journey. That requires more than the 360-degree transactional view of the customer; it demands contextual intelligence to really understand what customers are trying to achieve and the ability to support them every step of the way.



The threat from online competitors is leading more traditional retailers to consider embracing even seemingly outlandish technologies. This has now become a compulsion rather than a decision. If retailers don’t change with the times then they will be left behind and become outdated. Tradition offline retailers like mom and pop stores who haven’t thus far made the transition online must now explore the option.  Competition in the enterprise-class retail software field is growing constantly and if you refuse to adapt, you will be left behind.


Lack of Brand Loyalty

In today’s day and age, a customer is only as loyal to a brand as his last experience. Globalization has reduced the barriers of entry to most industries and retailers are now competing on an international stage.

Retail Intelligence, what is it?





The retail industry looks primed to have a decade full of innovation and creativity while striving to create a seamless shopping experience. Increased footfall and brand recall will remain the goal but the methods used to achieve this are set to change over the next decade. Retail Intelligence, like the Internet of Things, is a technology that will have a huge say in where the retail world is headed with smart shelves, digital signage, video cameras and beacons providing access to huge amounts of new data on customer activity.

Retail Intelligence is the set of tools and applications focused on the creation and management of knowledge through the recollection, processing, interaction, and analysis of information generated in all operations performed by any retailer.

Benefits of retail intelligence

With the help of the latest technologies, we can gain a better understanding of shoppers’ buying habits like where they are going, what they are purchasing, their purchase history etc. Retail Intelligence provides opportunities for sophisticated insights and immersive customer engagement. Using retail intelligence, retailers can be provided with answers for the below questions:

  • Is our sales being lost due to poor staff-to-customer ratios?
  • What percentage of visitors are leaving stores and shopping centers without purchase?
  • How many visitors are first-timers, and how many are repeat/loyal customers?

The two biggest technologies in an era witnessing a transformation in the domain of retail intelligence so that retailers can achieve the desired results and boost their business every year are: 

  1. Artificial Intelligence
  2. Deep learning 

Artificial Intelligence in retail

A powerful new digital technology, Artificial Intelligence (AI). AI learns from data and enables complex processes to be automated independent of human intervention making them faster, more efficient and less prone to errors. With an ability to identify patterns and detect anomalies in digital information studying new insights and possibilities, AI is transforming many industries in the business world by automating manual tasks. 

Deep Learning in retail

Retailers are making use of deep learning to analyze data from both, in-store and digital, through sensor and video analysis. In this way, they are now enabled to deliver a more enhanced and customized customer experience as well as integrating brick and mortar activities into the digital world. Consumer expectations are transforming the retail landscape but as your consumer lives more of their lives in the online world, how can you make sure your brand stands out?

Now when consumers are looking for that perfect item you can use technologies like AI and deep learning to speak directly to them pushing personalized offers based on their preferences to get them in the store. Mobile and GPS enabled environments to create an engaging experience that actually helps shoppers find what they’re looking for and gives them a reason to purchase. Today’s consumers expect more from a physical environment and captivating technologies like immersive mirrors can go a long way with such tech-savvy and technologically intelligent consumers.

Pop-up Stores & it’s Benefits


Pop-up stores have been around for the best part of a decade now. Initially, they were used by restaurants at festivals but the industry has come a long way since then and nowadays all kinds of business merchants use the pop-up store model to gain brand awareness 


What is a Pop-Up Store?

A Pop-Up store, also known as flash retailing, is a temporary use of a physical space by a retailer to communicate about their brand promise to potential customers. Usually, this is done by offering customers a taste of the full retail experience that the store normally offers. 


How does it Work?

The pop-up store is a flexible model and has scope for experimentation. Merchants can tie-up with large retailers and set up a pop-up store offering a sample of their product at a discounted price or maybe even free. Usually, merchants do this by renting a vacant storefront for just a short period of time. 

They may choose to have a booth at a craft fair, farmers market or another event. It is also common to rent a vacant storefront for just a short period of time. 

The net spends on brand activation for pop-up stores in the U.S. was worth nearly $600 million in 2016, according to the Association of National Advertisers (ANA), topping $740 million by 2020. 

What’s more, Pop-up stores offer an opportunity for retailers to connect with an audience that may reside in a different location to the main business. These retailers rely on brand recall and need to make a significant impression on the customers that they interact with.


The two biggest benefits of starting a pop-up store are: 

  • Helps in spreading Brand Awareness
  • Helps in Market Testing 


Brand Awareness

Digitally native brands who don’t otherwise have a brick and mortar store may use flash retailing to drive sales and increase brand awareness. Retailers use social media to create a buzz around a particular pop-up store so that they can maximize traction and visibility. Influencer marketing plays a big part in pulling the right audience. Retailers reach out to social media influencers who in turn do a brand shout out. Followers base their buying decisions on these influencers. Brands are aware that if they can make their customers experience a positive one,  they retain the customer through their online presence. 


Test the Market

Pop-up shops help retailers to enrich and improve your brand. An example of this would be pricing and merchandising testing. This is integral to the longevity of the business as owners want to know how customers are responding to price points. There is no better way to do this than to hear it directly from your customers.



Pop-up stores have become a lethal weapon in the marketing armory for retailers and merchants alike and if a positive approach is taken to experiment with it retailers can significantly increase their footfall. Space is becoming more and more expensive, pop-up stores provide a healthy alternative to long leases. While the concern remains that having one location as a permanent address for business enables customer loyalty, people have realized that this one location can be an online presence and not necessarily a physical store.



What does 2020 hold in store for the Retail Industry?

As the festive season slowly draws to a close, we take a look at how retailers can become market leaders this New Year.

Whether you have a brick and mortar store or an online e-commerce platform, the onus of beating competition lies with you as a retailer. Below are a few points to be aware of as we move into 2020.

Retail Innovation

Customer service standards are rising every day and only those retailers who are willing to get innovative will stand the test of time. The most agile retailers will survive and boom. 

The retail market has been fragmented for a long time but it is now heading to a more consolidated model. Large retailers like Amazon and Alibaba will gain a larger share of the market, thus making it very difficult for smaller retailers to compete. 

Data Exploitation

Data exploitation is changing the way we do business and gives retailers an opportunity to reinvent themselves. Using AI, retailers can personalize the retail shopping experience by only showing products relevant to the audience. Deriving insightful information from the data collected from various digital marketing campaigns and platforms and using them for selective remarketing will increase relevant traction while reducing lead generation costs. Exploiting this readily available data in a smart and efficient way can be an important step towards beating the competition


Digitally native brands already have an omni-channel setup ensuring a seamless transition for customers. However, brands that were around from the pre-digital era need to ensure that they’re omni-channel or risk experiencing a drop in footfall. Being an omni-channel brand is now mandatory for most retailers.

Subscription-Based Services

Artificial Intelligence can now be used to customize consumer experiences. Subscription-based business models are picking up speed, especially in the Fashion Industry where customers have a monthly shipment of new clothing. 

Same Day Delivery

Amazon was the first major player to launch same-day delivery with Amazon Prime. Having said that, not all retailers have the resources that Amazon does. Tying up with a local logistics company can help cut down the delivery time and ensure customer satisfaction.

In this ever-changing retail world, innovation and adaptation to the changing dynamics of the business will be the key aspects in determining who makes the grade in the next decade and who falls into the abyss.

Retail Employees’ Day and its significance



People frequently visit consumer stores, fashion retail outlets, convenience stores, etc. But how often do we end our interaction with a retail associate with a thank you? This is the question that has catalyzed a movement to celebrate Retail Employees’ Day (RED).

It was created to thank and appreciate retail employees for their relentless efforts. It is an initiative directed not only at employers but at customers as well, to encourage them to show gratitude to retail associates across the country. Floor employees are the face of any business and they carry the brand image of the company a long way. As Mr. Sanjay Behl famously said “Over the years, Retail Employees’ Day has become synonymous with celebrating the spirit, passion and commitment of each one of you”. Companies and CEOs have began using RED to create employee-centric stories.


So what can a retailer do to ensure his employees are happy? 

Business owners must ensure that their employees have a good work-life balance. The overall happiness of the employees will not only increase their productivity but also ensure that they greet customers with a smile. Reducing the overall stress of the employees is thus integral. Ensuring the POS & CRM Software being used is fast and efficient is the responsibility resting with the retailers. Introducing and implementing solutions like mobile Point-of-Sales (mPOS)  will prevent long queues and create a better working environment for the employees and excelling shopping experience for customers.


But why do retail associates deserve their own day?

While the festive season is usually meant to be spent with your loved ones, retail associates have to work beyond the roster hours during the season. The festive season is when retail businesses are buzzing and earning most of their money. Thus, it is important that we take a day out of the calendar to celebrate and show our gratitude towards the backbone of the retail business, its employees and front-end retail associates.


RED in India

A concept ideated by Trust for Retailers & Retail Associates of India (TRRAIN), started with 20,000 people celebrating the day in India, in 2011. Now it is a maneuver that has grown to 800+ brands celebrating this day for a count of  6 million employees, across 72 malls and countries like India, Turkey, Philippines & UAE. In 2013, Retail Employees’ Day inspired Boyner Group in Turkey to celebrate the day with its 12000 employees leading the entire country to take up the celebrations in 2014. About 2 million people from the Turkey retail industry celebrated Retail Employees Day, making this simple idea a truly global phenomenon that year. With over millions of people celebrating it, this initiative by TRRAIN has seen tremendous success.