ETP Group
Discover ETP Group
Trusted Partners in the Future of Retail
With a proven track record of over 35+ years of expertise, ETP Group delivers enterprise grade, technology platforms to market-leading retailers and e-Commerce merchants, ETP powers operations for over 500 brands, helping them provide their customers amazing experiences across 17 countries.
Trusted Partners in the Future of Retail
Our Goal
Elevate Retail Experience through Technology
To help our customers digitally transform their businesses, using ETP’s Unified Commerce Solutions to innovate and serve their customers better across channels, growing revenue and driving cost efficiencies.
Our Values
Five Promises That Drive Us Forward
1. We deliver what we commit
2. We are passionate about the work we do, bringing creativity and enthusiasm to our work
3. We believe in achieving results through proactive planning with a sharp focus on quality and time
4. We believe in maintaining the highest ethical standards
5. We believe in partnership
Five Promises That Drive Us Forward
The Journey to Creating Amazing Customer Experiences
  • 1988
    1988
    The Beginning
    ETP Group was founded by Naresh Ahuja, marking its entry into the enterprise retail software industry.
  • Early Years
    Early Years
    Building the Foundation
    ETP initially focused on developing packaged software solutions in collaboration with Indian companies, laying the groundwork for its future innovations.
  • 1994
    1994
    Strategic Partnership with IBM
    ETP partnered with IBM, enabling the company to scale its solutions on the IBM i-series platform and reach more enterprise clients.
  • 1997
    1997
    Global Expansion with Intentia
    ETP formed an alliance with Intentia (now a part of Infor), creating a global service delivery team with offices in London, New York, and Singapore.
  • 2004
    2004
    Acquisition
    The Intentia business was acquired by Symphony Capital, Palo Alto.
  • 2005
    2005
    Launch of ETP VX in Singapore, Dubai, and India
    ETP introduced its flagship product, ETP VX Retail Solution—a powerful 4th-generation retail platform designed to help retailers move towards a proactive and flexible business model. It quickly gained popularity among leading retail brands.
  • 2007
    2007
    Entry into Indonesia
    ETP introduced its ETP V5.2 solution in Indonesia, gaining traction by signing large deals for thousands of stores, further strengthening its presence in Southeast Asia.
  • 2008
    2008
    Entry into the Philippines
    ETP introduced its ETP V5.2 solution in the Philippines, gaining traction by signing large deals with leading retailers, including BIR and Mall accreditation.
  • 2016-19
    2016-19
    Entry into China and South Korea
    ETP signed global customers in these two markets and localised the software to work with the regulations and languages of these countries.
  • 2023-24
    2023-24
    Launch of AI-Powered Cloud Native Platforms
    ETP launched its Ordazzle Platform for e-Commerce in 2023, which has the functionality of OMS, PIM, WMS, and a powerful AI. In 2024, ETP launched the ETP Unify Platform for retailers that has one central database and features POS, CRM, Inventory, Promotions,, OMS, PIM, WMS, and a host of AI use cases.
  • Present
    Present
    Steady Global Growth
    Over the years, ETP has grown to serve over 17 countries across Asia Pacific, India, and the Middle East, working with some of the most respected retail brands.
Discover Our Latest Resources
  • A Leading Motorcycle Manufacturer in Indonesia
    A Leading Motorcycle Manufacturer in Indonesia
    A leading motorcycle manufacturer in Indonesia is strengthening its online sales ecosystem across multiple marketplaces and brand-led digital channels.
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  • Philippines’ Premier Home Supplies Chain
    Philippines’ Premier Home Supplies Chain
    The Philippines’ premier home supplies chain, operating 100+ stores nationwide with a strong omni-channel presence across retail, wholesale, and e-Commerce.
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  • Exclusive Distributor of Streetstyle Footwear in the Philippines
    Exclusive Distributor of Streetstyle Footwear in the Philippines
    The exclusive distributor of streetstyle footwear in the Philippines, operating a growing network of mono-brand street wear stores across key retail locations.
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  • No.1 Luxury Lifestyle Group in Southeast Asia
    No.1 Luxury Lifestyle Group in Southeast Asia
    ETP delivers a proven, integrated and scalable software suite to effectively manage the increasing complexity of current and future retail operations.
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  • Premium Lifestyle Fashion Brand's Stores
    Premium Lifestyle Fashion Brand's Stores
    A premium lifestyle fashion brand operating prestige stores across downtown and travel retail locations in multiple countries.
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  • Southeast Asia's Leading Mattress and Bedding Brand
    Southeast Asia's Leading Mattress and Bedding Brand
    Southeast Asia’s leading mattress and bedding brand, operating large-format stores, shop-in-shops, and manufacturing-backed retail formats across the region.
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