ETP Category Management

Category Management

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Systematic, disciplined approach to manage your  products

The category management feature in the ETP Omni-channel Order Management Solution allows you to break down your range of products into discrete groups of similar or related products, known as product categories. The same can be used for e-commerce category master. It is a systematic, disciplined approach to managing a product category as a strategic business unit. This is very useful as organisations often align people with product groups in different roles like Merchandising, Buying, and Marketing and so on. This will also help in reporting and reviewing performance of product categories in order to make the right business decisions.

CATEGORY MANAGEMENT

ETP V5 Omni-channel Retail Solutions comprising omni-channel POS software, Mobility (mobile POS), CRM software, Marketing and Promotion Campaigns, Order Management & Supply Chain Management, Omni-channel Analytics and Omni-channel Connect provide you with features such as Click and Collect, Click and Deliver, Endless Aisle, a holistic view of the inventory, and a single view of the customer enabling you to deliver a unified brand-customer relationship across all channels. This is done using real-time integration of ETP’s POS solution, CRM solution and Promotions engine with webstores and marketplaces using ETP Connect’s secured web services framework, which has the ability to see and manage order flows.

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