ETP Group

Sports Goods

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Score right with your customers

Retailing sports goods involves an intricate balance between the flexibility to introduce new and diverse products into the store, and understand the customer favourites, for all seasons. ETP Omni-channel Retail Solutions help your business to adapt to emerging trends and boost customer loyalty to race ahead of the competition.

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  • Fulfill online/e-commerce orders from store inventory and allow for any store returns for both in-store and online purchases
  • Have a single customer ID across all retail channels to enable unified loyalty management
  • Use ‘endless isle’ function to service orders based on nearby stores’ inventory and reduce lost sales
  • Enable in-store mobility with a secure Mobile POS to service customers faster and also perform queue bursting
  • Enable timely information of customer buying history, customers’ average spend per visit, brand/category preferences to facilitate cross-selling/up-selling and increase conversions on footfalls
CRM
  • Manage pricing across multiple channels and offer brand/category, bundle & quantity based promotions
  • Create colour/size matrix for articles and capture additional attributes such as material, fit and function
  • Manage markdowns to increase sell-throughs and reduce month’s on hand inventory
  • Ensure auto-replenishment with direct delivery to stores and have complete inventory visibility and control
  • Manage multiple brand inventory seamlessly across the supply chain and stores, and ensure full assortments are maintained for higher sell-through across retail channels
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