Focus on the Consumer, not the Channel

Mono-channel retail and the digital shopper are yesteryear. Today’s consumer is a 360° omni-shopper who researches for and makes her purchases from all angles, as she considers an quickening set of content, payment methods and offers.

Retailers and manufacturers alike must cease to focus on an exclusive channel. In fact, their target must not be the channel, but the master of multiple channels: the omni-shopper. The retailer who does so intelligently will know where to place the next bait. Because the consumer is already looking around and in all probability, is already a step ahead.

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ETP is an Omni-channel Retail Software company serving market leaders in 24 countries across the Asia Paciﬁc, India, and the Middle East regions. ETP’s retail and e-commerce solutions include Omni-channel orchestration, POS, Mobility, CRM, Marketing Campaigns, Promotion Management, Smart Order Management, Supply Chain Management, Product Information and Inventory Management, Marketplace Management, and Analytics. ETP has successfully executed over 500 enterprise software projects for 500+ brands. ETP’s unique value proposition is its ability to consistently deliver enterprise-grade Omni-channel solutions to its customers and build long-term strategic partnerships spanning decades.

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Focus on the Consumer, not the Channel

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